Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | TechZone500.com

Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | TechZone500.com.

Challenging comScore dans les affaires de cotes de vidéo en ligne, Nielsen a déclaré mardi qu’il testera les mesures des émissions de télévision qui sont lus en ligne grâce à un programme pilote qui comprend Discovery Communications (Nasdaq : DISCA), A & E réseaux, ABC, AOL, CBS (NYSE: CBS), Univision, NBC, Fox et The CW

l’entreprise cotes dit il va générer des rapports pendant la nuit pour ses cotes Nielsen de programme numérique qui ressemblent aux rapports qu’elle produit pour l’audimat. Le pilote, qui s’étend de mai à juillet, va générer des rapports qui comprennent des données sur le nombre de flux, public et atteint par âge et sexe, dit Nielsen. Il est en tournage pour un lancement commercial du nouveau produit cotes plus tard cette année, a ajouté la société.

la participation au projet pilote de discovery est remarquable car le programmeur de câble a résisté à la distribution des émissions de télévision pleine longueur pour Discovery Channel, Animal Planet et autres réseaux par le biais de sites Web. Aussi, il n’offre pas des épisodes complets dans les applications pour smartphones et tablettes. Cependant, CEO David Zaslav a dit analystes sur un appel de gains en février que Discovery était proche de frapper sa première TV Everywhere distribution traite de distributeurs TV payante.

Nielsen, a déclaré les notes de programme numérique utilisent une méthodologie similaire à celle utilisée dans son service en ligne notes de campagne, qui évalue l’efficacité des campagnes publicitaires en ligne. Alors que le programme pilote permettra de mesurer uniquement des émissions de TV qui sont considérée en ligne, Nielsen a dit il prévoit de mesurer « les types de contenu supplémentaires et dispositifs » dans de futures versions.

articles connexes : découverte yeux première TV Everywhere transport dealsNielsen, tremblements de fournir aux annonceurs une mesure simple de la télévision et en ligne videoNielsen pour développer la collecte de données de placer-dessus en 2012Nielsen s’engage à acheter Arbitron pour 1,26 $ billionComScore lance un service de mesure multiplateforme

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How Twitter Could Steal TV Ad Dollars – Business Insider

How Twitter Could Steal TV Ad Dollars – Business Insider.

First, Twitter’s new Ads API allows companies like TBG Digital to buy promoted tweet campaigns against the nightly TV schedule, as if tweets were like TV ads. Why? Because people like to tweet while they watch TV. Here’s a chart from Twitter ad buyer TBG Digital showing the enhanced effect of advertising that also uses a Twitter campaign:

Second, Twitter recently acquired Bluefin Labs, a social TV measurement company. Twitter believes there is a strong, symbiotic connection between Twitter and TV watching — and it intends to prove that to advertisers with hard metrics.

Third, Twitter did a deal with Nielsen to measure the “brand lift” effect that promoted tweets have on consumers. Nielsen, obviously, is most famous for measuring TV audiences. It measures lots of other things as well, but it is not a coincidence that Twitter is using the company that sets the standard for TV measurement to also measure its advertising.

adam bain twitter

Adam Bain

Lastly, Twitter president/global revenue Adam Bain just told the Adobe Digital Marketing Summit that advertisers don’t need complicated algorithms (hello, Facebook!) to deliver their messages. They can just look at who is tweeting about them: “There is no algorithm standing between you and your audience, if you have worked hard to get somebody to follow your brand… You are what you tweet, who you follow and what you re-tweet, and those are all great signals for what you are passionate about right now.”

Note that Facebook has made a bunch of similar moves. Both companies face the same macroeconomic logic: With the easy money already on their platforms, they now need to attack catagories where very large amounts of ad dollars — budgets that will move the needle into the billions — can be transferred.

And both Twitter and Facebook are making the same argument about “attribution.” Both companies believe they can show advertisers directly which ads are responsible for sales. (Bain told the Adobe meeting, “I’d love to see an evolution of attribution. … We think it could be bigger and better.”) That’s a powerful argument because television, infamously, has difficulty showing advertisers that the people who saw their ads then bought the products because of it.

The difference between Twitter and Facebook, however, is that Twitter needs TV shows to generate topics for people to tweet about. Facebook, however, appears to be leaning toward becoming its own major video platform, like YouTube is, and doesn’t need the traditional TV industry to survive.

Read more: http://www.businessinsider.com/how-twitter-could-steal-tv-ad-dollars-2013-3#ixzz2QPA2mIDI

Les Américains délaissent leur écran de télévision: Le nombre de ménages sans téléviseur a plus que doublé depuis 2007

Les Américains délaissent leur écran de télévision, Actualités.

Par Lucie Robequain | 09/04 | 17:35

Le nombre de ménages sans téléviseur a plus que doublé depuis 2007. Les chaînes réclament qu’Internet soit pris en compte dans les mesures d’audience.

Les Américains délaissent leur écran de télévision

Les Américains sont de plus en plus nombreux à abandonner leur écran de télévision pour regarder leurs programmes audiovisuels sur un ordinateur, un portable ou une tablette. Le nombre de ménages sans téléviseur relié au câble ou au satellite a plus que doublé en cinq ans : il est passé de 2 millions à 5 millions, selon les derniers chiffres de l’institut Nielsen. Résultat, on ne compte plus que 84 % des foyers disposant d’un abonnement à la télévision par satellite ou par câble contre 87 % il y a deux ans. La tendance rappelle la transition opérée, voilà une quinzaine d’années, des téléphones fixes aux mobiles. Elle est encore timide mais elle est appelée à s’accélérer, si l’on en croit d’autres sondages : d’ici à la fin de l’année, les Américains devraient être encore 5 millions à résilier leur abonnement au câble ou au satellite. Le mouvement semble d’autant plus inéluctable que les acteurs internet multiplient les innovations. Depuis le début d’année, Netflix diffuse des séries exclusivement destinées au Web. Et à New York, la start-up Aereo tente de court-circuiter les géants du câble en proposant une trentaine de chaînes pour seulement 8 dollars par mois.

Jeunes, célibataires et sans enfant

Parmi les ménages sans téléviseur se trouvent surtout des jeunes, célibataires et sans enfant. Il ne faut surtout pas y voir un refus des écrans : la tendance révèle plutôt un rejet du câble qui, à raison de plus de 100 dollars par mois, propose un bouquet de centaines de chaînes souvent jugées inutiles. La qualité des services est également en cause : les quatre grands acteurs du câble -Comcast, Time Warner, Cox et Charter -réussissent l’exploit de figurer, tous ensemble, dans la dizaine d’entreprises les moins appréciées d’Amérique en termes de qualité de service. « La peur des défections devrait les encourager à s’améliorer mais ce n’est bizarrement pas le cas », indique David VanAmburg, le responsable du sondage.

Les chaînes de télévision, elles, s’alarment. Les 27 milliards de dollars de revenus publicitaires qu’elles perçoivent chaque année sont corrélés aux audiences qu’elles réalisent sur les écrans de télévision, et non sur les autres supports. Réunies pour leur grand show annuel, cette semaine à Las Vegas, elles espèrent mieux cerner les comportements des ménages pour réclamer, in fine, la part de revenus publicitaires qui leur revient. Les plus remontées sont celles qui ont les plus mauvais résultats publicitaires, NBC en tête. Elles demandent que la mesure des audiences soit transversale, c’est-à-dire qu’elle intègre la consommation de leur programme sur Internet, à la demande comme en différé (via les enregistreurs à disque dur). Les premiers changements sont attendus à l’automne. L’institut Nielsen, qui mesure l’audience des chaînes à partir d’un panel de quelque 20.000 foyers, a fait savoir qu’il commencerait à traquer ces ménages « sans télévision » dès septembre. Il n’est pas encore capable de suivre les personnes qui regardent des vidéos sur leur tablette mais promet de le faire dans les années qui viennent.

LUCIE ROBEQUAIN, CORRESPONDANTE À NEW YORK

How US Smartphone and Tablet Owners Use Their Devices for Shopping | Nielsen Wire

How US Smartphone and Tablet Owners Use Their Devices for Shopping | Nielsen Wire.

May 3, 2012

According to a survey conducted by Nielsen in Q1 2012, the vast majority (79%) of US smartphone and tablet owners have used their mobile devices for shopping-related activities.  Smartphones are used more often than tablets for activities on-the-go: “Locating a store” (73% vs. 42% for tablets ), “using a shopping list while shopping” (42% vs. 16% for tablets) or “redeeming a mobile coupon” (36% vs. 11% for tablet owners).   However, tablet owners are much more likely to use their device for online shopping: 42 percent of tablet owners have “used their device to purchase an item,” compared to just 29 percent of smartphone owners.

One of the most popular activities among both smartphone owners and tablet owners is “researching an item before purchase” (66% for tablet owners vs. 57% for smartphone owners).  Comparatively few mobile shoppers have used their devices for payments (27% of smartphone owners and 28% of tablet owners), but that number is expected to rise in the years to come as more mobile payment systems roll out nationwide and U.S. consumers get more comfortable with the idea of mobile payments.

shopping-smartphones-tablet

You Watch a Lot of Web Video. You Watch Way More TV. – Peter Kafka – Media – AllThingsD

You Watch a Lot of Web Video. You Watch Way More TV. – Peter Kafka – Media – AllThingsD.

But odds are much better that you:

  1. Watch a lot of Web video, and
  2. Watch a ton of TV.*

We’ve seen similar stats before, but always good to see a reminder. Today’s comes from Nielsen, which has a very cool looking “State of the Media 2011” report full of cool infographics.

This one, alas, is a tad more vertical than I’d like, but I’m a beggar. So here you go. Note that even you youngsters that watch the most video still put in more than 20x time watching TV (that’s real TV, not Netflix on your flatscreen, etc):

This data comes from Q2 of last year, and it’s self-reported, so it’s possible that it will change dramatically over time, and/or that it’s under- or over-counting one or more datapoints. [UPDATE: My mistake. Nielsen tells me the viewing and Internet data comes from their automated meters which track device behavior, not from self-reported surveys.]

But particularly because we’re about to enter a phase where we hear many loud pronouncements about The Future Of TV (more on that soon), keep in mind that The Present Of TV seems to work for lots of people. For some it’s the equivalent of a full-time job.

*And yes, I realize that some of you could be watching a ton of TV without paying for cable, because you’re getting free HD signals over the air. But my hunch is that’s a very small group for now.

Time for Television Ratings to Get Social – (Source: Read Write Web)

Time for Television Ratings to Get Social.

The start of the current fall television season has highlighted the importance of social media in driving awareness and tune-in for new and established TV series as audience consumption habits continue to fragment across device and social platforms.

With multiple apps being promoted by shows, networks and even TV service providers for checking-in to these broadcasts as well as fan pages and hashtags used to centralize the conversation around each episode, there is a growing need for audience measurement beyond the traditional Nielsen ratings.

The Nielsen Company is the de facto provider of the ratings system used to determine how the 60 billion in television advertising dollars are allocated amongst broadcast and cable network line-ups. The company relies on the behavior of 50,000 Americans across its sample of 25,000 households to extrapolate ratings for the nearly 115 million households with television sets in the U.S. The resulting ‘share’ of audience Nielsen attributes to each TV episode on a nightly basis ultimately effects which series get renewed orcancelled (for a great primer on how Nielsen’s TV ratings system works, check out this ESPN-style animated video on the topic from local Washington, DC creative agency JESS3).

Though with the number of households with television sets dropping for the first time in 20 years, on-demand video platforms taking viewing time away from traditional television and multi-tasking across multiple screens a growing reality, traditional means of measurement are failing to capture this evolving consumer behavior.

While Nielsen is working on ways to aggregate this distributed viewing audience through its “extended screen” initiative, the company isn’t measuring the actual activity on the social web occurring around the episodes being watched. This represents an opportunity for services that provide a platform for social engagement as well as companies that aggregate TV show-related conversations from across the Internet to address this information gap. While both Facebook andTwitter have their own media-related initiatives that allow fans to interact with one another as well as with the shows and their stars, neither network focuses on quantifying this engagement on an industry-wide basis.

Services like BuddyTV, GetGlue, Miso and Tunerfish, on the other hand, have been built in a manner that can address this need. Having ridden the check-in wave popularized by location-based service Foursquare, these event-based social networks (EBSNs) capture when consumers are tuning in to watch television and aggregating the activity being generated around each show within their respective apps and websites. GetGlue, the largest of these services, already has more users checking-in to the most popular shows on its platform than the size of Nielsen’s entire sample audience, making it statistically valuable to the ratings conversation.

Even though the demographic make-up of EBSN users is not representative of the overall U.S. population (which Nielsen does try to mirror in selecting its households), check-in services make up for this by highlighting the actual activity of the most desirable audience to advertisers (18 to 49 year-olds) and not just projections. For advertisers this represents a unique opportunity to target these consumers in a highly engaged environment by extending their TV advertising for particular shows to the equivalent social web channels and mobile devices. To bring the desired scale to this type of opportunity though, these social environments need to be aggregated somehow.

That’s where companies like Bluefin Labs, General Sentiment, Social Guide and Trendrr come into play by not only aggregating publicly available social commentary but filtering and normalizing this data from disparate sources (EBSNs, Facebook, Twitter, etc.) to identify the underlying sentiment of a broader range of web users. This provides a more complete view of the engagement associated with shows across the social web in real-time as well as beyond the initial airing time slot of each episode. The resulting findings might be just the data set necessary to become the de facto social television rating to rival Nielsen.

Even with Nielsen’s recent ratings calculation glitch, it’s unlikely that the company will be replaced as the ratings system for the television advertisers industry in the near future. But as audiences for traditional TV continue to disperse across more mediums and content experiences, the need to compliment the ratings discussion, and ultimately how advertising dollars are allocated, with additional data will only continue to increase. This creates an opportunity for actual engagement-related metrics to gain equal footing with passive stream and tune-in projections over time.

So how do we get there?

While results from a recent Nielsen study confirm the correlation between social activity and TV ratings, the opportunity for social television start-ups is in identifying and explaining the variations in popularity between Nielsen’s most highly rated shows and those series being discussed online and how to benefit from it.

The combination of tune-in and conversation activity make EBSNs the most compelling data set for social television ratings. The challenge is that the company that popularized the check-in, Foursquare, only recently passed 10 million users worldwide itself, a far cry from Facebook’s 150 million users in the U.S. alone.

For EBSNs to reach Facebook-like adoption, they need distribution and a more automated process for socializing around TV shows (beyond the manual download of apps and checking-in to services). While BuddyTV and Miso have partnered with AT&T’s television service offering U-verse, GetGlue and Miso have integrations underway with satellite television provider DirecTV that enables subscribers to check-in to shows through DirecTV’s remote control. Other companies, such as Dijit, are by-passing traditional TV service providers entirely and competing for consumers with their own universal remote that layers in check-in functionality.

What social analytic companies lacks in proprietary data, they make-up for in business model by already working with advertisers and media companies to help them understand the volume and sentiment of chatter occurring online about their brands and shows across the social web. Gaining access to data on an exclusive basis from EBSNs and other social communities would be a key differentiator in winning the battle for advertising and media clients- the same companies that subscribe to Nielsen’s television ratings data.

With so many companies vying for client dollars and mind share, the social analytics provider that can get the right media outlets partnerships to adopt and distribute their version of social television ratings can become the industry standard through sheer perception and market momentum.

Based on these factors, Trendrr, which launched a TV industry-specific real-time dashboard before the start of the fall television season could be that company. Considering Trendrr’s breadth of data sources (Facebook, GetGlue, Miso and Twitter) and how well they’ve embedded themselves into the online media landscape (partnering with the likes of AdAgeLost Remote and Mashable to distribute their data and findings), the company is best positioned to become the social television ratings provider of the future.

What are the most likely outcomes?

Absent Trendrr or another one of these start-ups gaining the necessary client or user clout to grow into the de facto social TV ratings provider, the most likely outcome for the companies with the most traction in this market is an acquisition.

If either Facebook or Twitter decided to focus on providing analytics as a value-add to their advertiser and media clients, they would make ideal acquirers of these types of companies.

For Facebook, adding a media-oriented check-in service to their massive user base would fit nicely with Facebook’s recentoverturns towards the television industry and turn the acquired ESBN into the immediate and undisputed winner in the social television data game. Twitter on the other hand would benefit from acquiring one of the leading social analytics companies, as it would fill a large analytics hole in their offering. Even though the company recently stated its intentions to stay out of the enterprise market, the opportunity might prove to be too lucrative to stay out.

Beyond Twitter, The Nielsen Company is a natural acquirer of a social analytics company since it compliments Nielsen’s existing ratings and research business. With the company having held an initial public offering at the beginning of this year, Nielsen also has the necessary capital to do this.

Beyond these entities, media companies and television platform could benefit from owning one of the EBSNs by leveraging these services to gain insight into user activity and drive additional tune-in for themselves or partners. Yahoo was the first to act on this, acquiring 12-week old IntoNow earlier this year and releasing an iPad app last week that integrates into Yahoo’s Connected TV framework. For GetGlue and Miso, who have raised capital from Time Warner and Google’s venture arm respectively, they already have likely acquirers in the fold.

That being said, with the variety of relationships GetGlue (most recently with FX) and Miso (mostrecently with Showtime) have established with different broadcast and cable networks it’s not out of the question that one of these media partners tries to acquire either company to be their underlying social TV platform. The engagement data would be very valuable to any company negotiating with advertisers during the “ upfront” season as a way to justify advertising rates (beyond Nielsen’s rating data) for the next television season or provide brands with a new way to advertise to their intended audiences (for an additional cost or as a make-good).

Stay tuned. This market will only get more interesting.

Young European Women Spent Most Time on Social Networks

Young European Women Spent Most Time on Social Networks.

A demographic analysis of time spent on social networking sites in five leading European markets (France, Germany, Italy, Spain and United Kingdom) revealed that females spent significantly more time on social networks than males across all age groups, during April 2011. Females aged between 15-24 years were the most engaged audience as they spent 8.4 hours on social networking sites, followed by 45-54 years old women with 5.5 hours which is double the time spent than men in the same age group during the month.

Average Hours Spent On Social Networking Sites in EU5