Blog Archives

Edelman Digital 2013 Social Media Trends

More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.  In order to succeed, brands will increasingly

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Posted in Marketing/Advertising x Facts/Figures

Save the Date: 6th of May 2013 – 3rd POE Day

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Posted in Marketing/Advertising x Facts/Figures

Paid. Owned. Earned. – A Model in Media Strategy

Work with this designer on Visually    

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Posted in Uncategorized

Five Trends Driving Traditional Retail Towards Extinction – Forbes

Five Trends Driving Traditional Retail Towards Extinction – Forbes. The e-commerce behemoth is coming, but that’s no longer news. Amazon is nearly 20 years old now, eBay just a year younger. What is news? The behemoth is arming itself. New

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Posted in E Business, POE

3 nouveaux talents chez Havas Media Social

Le développement de l’activité Social chez Havas Media fut conséquent en 2012 et le sera encore plus en 2013. Le département dirigé par Mathias Beke accueillera 3 nouveaux talents. Ainsi, Marie Leplae (ex-Social.Lab) rejoint l’équipe Social Campaign Management tandis que

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Posted in Uncategorized

Comment le numérique peut-il « augmenter » réellement les potentialités d’un magasin ? – JDN Web & Tech

Comment le numérique peut-il « augmenter » réellement les potentialités d’un magasin ? – JDN Web & Tech. En confrontant l’expérience client vécue en magasin aux objectifs visés par l’enseigne, le digital peut ainsi venir « augmenter » les possibilités du

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Posted in POE

Apple Has Twice the Sales Per Square Foot of Any Other U.S. Retailer (Power of Owned Media) – Mashable

Apple Has Twice the Sales Per Square Foot of Any Other U.S. Retailer. November 13, 2012 by Seth Fiegerman5 LikeTweet+1SharePin ItShare Apple continues to be by far the most lucrative retailer in the United States in terms of sales per square foot. Apple’s

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Posted in POE

Dear Apple, I’m leaving you | The Real Economy (A good exemple of (negative) earned media)

Dear Apple, I’m leaving you | The Real Economy. The real economy is the blog of Ed Conway economics editor of Skynews. On October 31st 2012, I wrote a letter to Tom Cook. This is a good example of negative

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Posted in POE

Apple, ou comment capitaliser sur la rumeur: L’Echo

Apple, ou comment capitaliser sur la rumeur: L’Echo. Une rumeur chasse l’autre quand il s’agit des produits Apple. On évoque désormais une sortie de l’iPhone 5 pour le 12 septembre. Vrai ou faux, peu importe, le cours s’envole. Phil Schiller,

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Posted in POE

Infographic Shows Just How Huge The App Store Has Gotten | Cult of Mac

Infographic Shows Just How Huge The App Store Has Gotten | Cult of Mac. Charlie Sorrel (6:30 am PDT, Aug 20) A week! How long would it take you just to read the names of all the apps in the iOS

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Posted in Apple, POE

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
8 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
20 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: TV Still Tops Ad Response Table in Western Europe April 16, 2014
    Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
  • Article: Majority of Interactive Videos Viewed Through the End April 16, 2014
    Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
  • Article: Social Media Advertisers in Canada Favor Nonpaid Strategies April 16, 2014
    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
  • Article: Special Offers Get Mobile Users to Opt In April 16, 2014
    Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
  • Article: Digital Buying Is on the Rise in Mexico April 15, 2014
    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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