Qui domine le trafic social en 2014: Pinterest en deuxième position avec 7% du trafic | Viuz

Etude : Qui domine le trafic social en 2014 ? | Viuz.

Alors que plusieurs études constatent le déclin du « Reach organique sur Facebook », une étude publiée par Shareaholic et réalisée sur 400.000 sites web dans le monde et plus de 300 millions d’utilisateurs consacre la domination persistante de Facebook et reflète les nouveaux changements affectant le partage social :

Facebook domine toujours le trafic social

Facebook arrive toujours largement en tête du classement des réseaux sociaux en termes de trafic généré. Le réseau social s’arroge 21,25% du trafic social généré sur les sites étudiés en hausse de 37,65% depuis décembre 2013.

Forte progression de Pinterest

Pinterest se classe désormais en deuxième position en terme de trafic social avec 7,10% du trafic issu des réseaux sociaux. Une progression de 48,1% depuis décembre 2013.

Twitter en troisième position

Twitter arrive en troisième position du classement à 1,14% de trafic généré en progression de 0,02% sur trois mois.

Autres enseignements marquants de l’étude, aucun autre réseau social de dépasse les 1% de trafic. Shareaholic constate cependant une forte progression de Google + de 53,18% en trois mois même si le réseau social demeure à un niveau relativement faible avec 0,08 du trafic social généré.

L’étude rapporte enfin une forte baisse de trafic sur YouTube -53,88% de trafic en trois mois à 0,09% et Linkedin -20,77% à 0,04% de trafic social généré.

En savoir plus sur http://www.viuz.com/2014/04/23/etude-qui-domine-le-trafic-social-en-2014/#e73RQXlU6aYX0P16.99


Pinterest Business Blog — What businesses can learn from TV shows on Pinterest

Pinterest Business Blog — What businesses can learn from TV shows on Pinterest.


Pinterest is growing rapidly and so are the kinds of Pins people are looking for, which means there are plenty of things you can add to help people explore all of their interests.

There are about 900 millions Pins in the entertainment category alone, for example. Dozens of television shows are using Pinterest to reach their viewers in creative ways. Here are some ideas from popular TV show accounts that any business can use:

Pinners love humor

Lots of Pinners have their own humor boards, so don’t be afraid to make them laugh with fun, original Pins if it feels natural to your brand. “Parks and Recreation” has a Parks and Memes board that turns moments from the show into shareable snippets.

Quotes are also popular

Quote Pins are some of the most repinned on Pinterest, which is why we have a whole category devoted to them. “Game of Thrones” adds custom quote Pins from the show to its Advice from the Realm board. Think about sharing taglines or iconic moments from your advertising. Or, have a board for inspiring quotes from others that match the spirit or subject of your brand. CBS Sports does this on its  Catchphrase: Timeless Quotes board, which curates famous sports quotes.

Go behind the scenes

“The Today Show” adds Pins to Anchor Antics that capture what it’s like when the camera isn’t rolling. Go behind the curtain of your business to add a little humanity to your Pinterest profile. Tell the stories of your employees or go on the factory floor to show Pinners how things get made.

Include your fans

Girls” goes out of its way to highlight stuff from fans of the show. On its fanGIRLS board, the show curates fanmade images, memes, illustrations and even Etsy crafts. Show appreciation for your loyal following and show off some of the ways they support your business. You could highlight some of your customers or just find the organic content people are making about your brand.

Highlight products and spaces

In addition to boards about the show, “Scandal” created an Olivia Pope Style board and a Scandal Beauty board to connect the show’s looks to stuff people can actually buy.  As Seen on Parenthoodcollects different home sets on the show to give Pinners design inspiration. Highlight and link back to your own products or, if you don’t sell specific things, mention things that might pair well with whatever your brand offers.

Offer exclusive content and sneak peeks

Pinners love previewing what’s next, so why not give them an early look? Parenthood shared stills from Season 5 to keep fans guessing, but you could add Pins from your upcoming catalog or exclusive online-only deals.

Help Pinners live inspired lives

The Biggest Loser uses Pinterest as a natural extension of its show. They have boards for fitness routines, recipes and motivational quotes as well as extras from the show. Consider adding how-to and inspirational content that’ll help Pinners connect your brand with their own personal goals.

Check out some of the TV shows on Pinterest: The Biggest LoserCBS SportsCommunityThe CW,Downton AbbeyThe Ellen Degeneres ShowGame of ThronesGirlsMad MenNew GirlOrange is the New BlackParenthoodParks and RecreationScandalShowtimeTonight Show Starring Jimmy FallonThe Voice.

— Kevin Knight, currently Pinning to Pinterest, the movie

Pinterest is the fasting growing social network

Pinterest is the fasting growing social network

Key findings

The GlobalWebIndex study found these to be the major insights into social media usage

  1. Active usage of the major, global social platforms is growing worldwide with mobile being the key driver
  2. Google+ remains the second most actively used social network with 318.4 million active users in 31 markets
  3. Emerging platforms have experienced notable growth in popularity since Q2 2012 with Pinterest and Tumblr being currently the fastest growing global social media
  4. Facebook maintains the highest penetration of active users among account owners at 62% globally. This compares to 51% for Twitter and 44% for Google+
  5. Emerging markets remain more active on social networks compared with developed countries. In Q2 2013 South Africa had the highest proportion of active Facebook users: 68%.
  6. Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC. This is the highest proportion of mobile vs. PC photos sharing of any social network

Read more at http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/#WceofXgCc2H6eWKT.99

The Latest 27 Social Media Facts, Figures and Statistics for 2012 – Infographic | Jeffbullas’s Blog

The Latest 27 Social Media Facts, Figures and Statistics for 2012 – Infographic | Jeffbullas’s Blog.

Since I first joined Facebook over four years ago the social media landscape has continued to evolve at a rapid pace. It also has become more fun with the addition of Instagram and Pinterest.The Latest 27 Social Media Facts Figures and Statistics for 2012 - Infographic

What I like to see is that the big boys are not having it all their own way.

Google thought Facebook was just a fad that would go away.  For a while there Twitter looked like it would be a super nova that exploded with growth and then fade into oblivion. But neither of these events have occurred and social media has moved from fad to mainstream.

When I participate on Pinterest it seems as if I am male voyeur listening in on visual  conversations dominated by women. It is a bit like dropping into a women’s fashion store or lingerie shop. You know that it is OK to be there but it doesn’t feel quite right. This is validated when you look at the  Pinterest demographics and also notice that the top five pinners with millions of followers are female.

Two Significant Trends in Social Media

There are two trends that have emerged in the last two years that have changed the  social media landscape and fabric.

  1. Visualisation of content: This is obvious when you see the rapid rise of Pinterest and Instagram and the evolution of larger images on Facebook and its user interface. Google+ had realised this when it launched last year with its feature and function sets applying a highly visual format.
  2. Mobile use and sharingInstagram is the leader of this trend and is one of the reasons that Facebook made a $1 billion purchase of a non profitable company (Instagram) with only 16 employees.

These trends have also impacted web design and online shopping with Amazon changing its design and layout to a Pinterest styled home page  ”feed” 

Social Media Statistics

There are some surprising statistics that indicate the growth and impact the social web has created in just a few short years.

  • 350 million plus users suffer from “Facebook addiction syndrome”
  • If Twitter was a country it would be the 12th largest in the world
  • LinkedIn signs up 2 new members every second
  • The average visitor spends 15 minutes a day on YouTube
  • Three million new blogs come online every month
  • 97% of the fans on Pinterest’s Facebook page are women
  • 5 million images are uploaded to Instagram every day
  • The Google +1 button is used 5 billion times every day

Want to find out more?, Check out this Infographic.

The latest social media statistics for 2012

Read more at http://www.jeffbullas.com/2012/11/28/the-latest-27-social-media-facts-figures-and-statistics-for-2012-infographic/#7yXjw60eBd3CydCv.99 

Who Gets You More Business Leads: Google+ or Pinterest? | Business 2 Community

Who Gets You More Business Leads: Google+ or Pinterest? | Business 2 Community.

Social Media marketing has influenced the marketing strategies of business organizations online in recent years.

Almost all of the niches are now using social media marketing for their business promotion online. There is heavy competition in these social media sites as well on grabbing advertisers to market through these sites.

Newly emerged social media sites Google+ and Pinterest have been the major social media sites to watch in recent days. Many say Google+ is ideal for business where as there are experts describing Pinterest as one of the major social media competitors for business online. This article gives a glimpse of using these two social media marketing sites for business.

Identifying the right Social Media Sites for business

Everyone in the marketing world online knows about the advantages of social media marketing and how it can cut your marketing budgets if identified correctly. Previously there were very few promising social media sites such as facebook and twitter which are used by businesses for social media promotion.

But as days went by, top Internet organizations such as Google came up with Google+ with wide range of features for business organizations. Companies are now trying to cap their market share from these fast emerging social media statistics. Inbound marketing experts are now planning to use these social media sites for business lead generation.

Not only recent statistics suggest that Pinterest has also been used largely by organizations for their business promotions. All these social media marketing promotions for lead generations are only started after indepth analysis by marketing experts online. But what are these analytics which led to these decisions? Well an overview of the next paragraph will let you know why Google+ and Pinterest are valuable for business online.

Generating business leads with Google+ and Pinterest

Google+ has brought interest of millions of people online with the type of launch that they have made.Google has taken some of the best steps to create interest in users while launching Google+. Likely within the first 3 weeks of the launch 20 million users started using Google+.

Moreover Google+ profiles and stats have been remarkable and Google started indexing Google+ content. Another interesting stat is that 63% of Google+ users are male and sites that use Google+ started getting 3.5 times more traffic than the sites that haven’t used Google+ for their sites.

Google+ has been prominently used by software developers and college students which brings into the fact that Google+ has a wide range of influence on students and working software professionals.

One important stat that is very much useful for businesses is that 40% of marketers suggest Google+ as prominent tool to promote their business as it is expected to reach 400 million users by the end of this year.

Another prominent social media site Pinterest also managed to gather 10.5 million users as on February 2012. This made businesses eye on Pinterest to promote their business.

Not only for the number of users, Pinterest has prominence for re-use as 80% of pins which are done in Pinterest are re-pins. This means if you are successful in bringing interest to a small group of people using Pinterest, your business many go viral.

Also Pinterest has the power of retaining users similar to facebook and twitter which can be observed from the stat that users have increased by 145% from the month of January.

Another stat that is surprising is that 80% of Pinterest users are female and this is one of the successful social media sites that have brought female interest. If your business is a trending topic, then your business is likely to generate quality leads.

Another important stat that will generate interest in advertisers for business lead generation is lead conversion rate. Lead generation conversation rate in Pinterest is 15% compared to 9% from Google+.

Infographic: Pinterest

pinterest infographic Who get you more business leads Google+ or Pinterest?

Infographic: Google Plus

GooglePlusInfographic Who get you more business leads Google+ or Pinterest?

So putting altogether you should be strategic and take expert opinion while promoting your business through Google+ and Pinterest. Take the expert opinion while make social media promotion through these social media sites. Generate quality business leads from these emerging social media sites and stay ahead of your competitors.

Moving Customers from Pinning to Purchase – Alexandra Samuel – Harvard Business Review

Moving Customers from Pinning to Purchase – Alexandra Samuel – Harvard Business Review.

Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. What’s so compelling about a website that lets you make virtual bulletin boards of “pinned” images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue?

Not long after the Pinterest spike, my employer, Emily Carr University, and research firm Vision Critical recruited 500 Pinterest users from the U.S., Canada, U.K., and Australia, to talk about their pinning habits.

The results: Pinterest users reported a surprisingly high correlation between pinning and subsequent purchasing: more than 1 in 5 Pinterest users has pinned an item that they later purchased. In the social world, this is a high conversion rate.

Surprisingly, the correlation between pinning and offline purchasing (16%) was stronger than the correlation between pinning and online purchasing (12%). (The overall number of people who have pinned and then purchased comes to 21%, because some purchased both ways.)

The people who are purchasing pin three times as many items (59) each month as non-purchasers (19). No wonder: the purchasers visit Pinterest almost three times as often, 27 times a month, compared to an average 10 for non-purchasers.

More than 60% of these purchasers joined Pinterest before January 2012, in other words, before the hype. This could be because they are more loyal early adopters or because those who’ve joined since haven’t had as much time to convert their activity to buying. Probably, it’s some combination of both. Click the image below for an infographic representation of the survey results.

pinterestthumb.jpgView infographic

It’s hard to assess any causal relationship between pinning and purchasing. Are people buying because they pin, or pinning what they always intended to buy? Still, the implications for marketers are clear: Pinning, especially among loyal, active Pinterest users, is intimately intertwined with buying. Pinning is a signal that says, “I’m thinking of purchasing your product”.

If you’re already running a social media customer relations team, you’re well positioned to respond. At a minimum, your team should be monitoring the Pinterest page that shows every item pinned from your site(s): http://pinterest.com/source/yoursite.com. Take a peek at what that page looks like for brand like Adidas or Michael’s and you get an instant snapshot of the opportunities for moving customers from pinning to purchase.

Pinboard names also offer clues about how seriously your customers are considering a purchase: in general, anything with “lust” or “inspiration” in the title implies fantasy rather than purchase intent, while lists named for specific product categories (“red shoes”) usually read like pre-purchase shortlists. Work from these clues to reach out to customers with product information or discounts and promotions. But, take care to avoid being intrusive or creepy: if Sarah posts your product to her “Birthday Wishlist” pinboard, it’s not your job to look at her Facebook profile, find the name of her boyfriend, and let him know you’re happy to help him get that perfect gift.

At a higher level, our research on Pinterest speaks to the necessity of asking some tough questions about any new social media platform, and taking a data-driven approach to finding the answers.

After all, there has been a Pinterest every year for the past decade. If you cringe like I do at the memory of joining Second Life, you know how hard it is to resist the siren song of the Cool New Social Web Thing. Investing some personal time in CNSWTs can help you get inside the heads of the customers who are spending time there, and to understanding the social media zeitgeist, but taking the leap from personal interest to brand investment requires a much higher threshold of confidence. To justify a real resource commitment (dollars, technology, time) a new platform has to demonstrate that it’s moving the dial on one of your key metrics, whether it’s your total revenue, your average cost of sale or production, or simply the number of applications you get in response to each job ad.

Knowing the relationship between platform and metrics isn’t just a matter of proving ROI, but rather, crucial to aligning your strategy for a new social media platform with the strategy for that part of your business it can reasonably be expected to enhance. To achieve that kind of alignment, you have to go beyond the aggregated stats on visits and users that any trending platform produces to dazzle its potential business audience. You have to hear about the platform’s impact from the users themselves.