With 8.7% market share, Apple has 75% of cell phone profits – Apple 2.0 – Fortune Tech.
Between them, Samsung and Apple are sucking up 91% of the winnings
Click to enlarge. Source: Asymco.com
Asymco‘s Horace Dediu on Friday updated hisquarterly review of mobile phone profits, and the news for everybody but Apple (AAPL) just gets worse.
As the iPhone’s share of the market in terms of units shipped has grown from 3% in second quarter of 2010 to 8.7% last quarter, Apple’s share of the profits has swelled from 39% to 75%.
Dediu’s chart of the eight largest manufacturers above shows this most clearly.
Only five are seeing any kind of profit at all in mobile telephony. Samsung, with a 16% profit share, comes closest to Apple. Nokia (NOK), Research in Motion (RIMM), and HTC are just scraping by. Motorola (MOT), LG and Sony (SNE), which bought out Ericsson last month, are still in the red.
Remember: We’re talking about all mobile phones, not just smartphones. And the entire worldwide market, not just the U.S. This doesn’t bode well for the manufacturers who have hitched their wagon to Google’s (GOOG) Android or Microsoft’s (MSFT) Windows Mobile 7.
For more of Dediu’s charts, click here.
CHART OF THE DAY: iPhone Market Share Up, BlackBerry Down (AAPL, RIMM, NOK)
Dan Frommer|Aug. 13, 2009, 5:40 PM|2
Tags: Mobile, Chart Of The Day, Big Tech, Gadgets, Apple, Nokia, Research in Motion
The launch of Apple’s iPhone 3GS (and price cuts on the iPhone 3G) helped Apple grow its share of the smartphone market last quarter: 13.3% worldwide, according to Gartner, up from 10.8% in Q1. Meanwhile, BlackBerry maker Research In Motion lost a bit of market share and Nokia gained some.
But Apple and RIM are capturing a disproportionate chunk of the market’s profits, which is also important. Earlier this year, Deutsche Bank calculated that while Apple and RIM will combine to sell somewhere between 5% to 10% of the broader mobile industry’s units, they’ll combine for 66% of the industry’s operating profit.
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