Every August, the Edinburgh International Festival transforms one of the world’s most beautiful cities, presenting three exhilarating weeks of the finest creators and performers from the worlds of the arts – for everyone.
Edinburgh’s six major theatres and concert halls, a few smaller venues and often some unconventional ones too, come alive with the best classical music, theatre, opera, dance and visual art from around the globe.
Edinburg Internatinal Festival is highly playing with mobile / Social Network / Augmented reality tools :
1. EdTwinge – (extract of mashable.com) – If you’re lucky enough to have made it to Edinburgh’s Fringe Festival, the world’s biggest arts festival, you might have a little trouble working out what acts to see. Never fear: there’s now a service that scans Twitter for reviews of Fringe performances and assigns a score to each.
The service, called EdTwinge, was developed by Mike Coulter, Andrew Burnett, Jim Wolff and digital agency Blonde. They say of the site:
EdTwinge.com is a Twitter-powered review service that collects any tweet that mentions a festival show, then does some clever analysis on whether people like or dislike it,
and provides a realtime Top 10 of acts in each main genre. You can also see what people are saying about each show, and connect with any acts that have a Twitter name.
This “karma” system is particuarly intriguing: if proven to work, it could be extended to hundreds of Twitter () topics from restaurant reviews to concert ratings.
2. The Festival Program and more is an iphone app – Edfest (The Gardian Extract)
In the 18 months I’ve owned it, my iPhone is solved numerous problems I didn’t know I had. There’s the MiniPiano application, with its tiny virtual keyboard – perfect for picking out a tune with one finger, should I ever feel the need. There’s Shazam, which does what my brain used to: listen to any song and remind me what it’s called. Now there’s a new free app called EdFest, offering to be my "guide to the festival city". Do I need a guide to the festival city? I look at my tattered fringe programme, its pages curled from too much rain. Maybe I do.
My iPhone odyssey begins on the Royal Mile. I hit the button marked Edfest, it asks me where I am, and a menu of genres appears. This looks hopeful: I can search events not only by title, start time and rating, but by proximity. Daniel Kitson is only 721 metres and 22 minutes away, and presumably this is the show rather than Kitson himself (the comedian stalker app isn’t yet available). Stacy Meyer is closer (just 24 metres away at the Underbelly), but she doesn’t start for another eight hours.
That’s too long a wait, but I’m enjoying the festival satnav. I meander down Chambers Street, giddy with possibility. A blues bar is just 324 metres away, my phone says. Tales of the Apocalypse – "gravity-defying aerial circus conjuring up imagery of imminent doom" – is even closer, at 232 metres, and about to start. This is tempting, but I’m nearing the Pleasance and only sketch-based comedy will do. I’m homing in: 84 metres and counting to Late Night Gimp Fight. The box office still has tickets. Victory for the iPhone.
But in the bustle of the beer garden, I feel a little sad pawing away at my tiny screen. I get chatting to a mother and daughter from Belfast. They rely on old-fashioned tips, such as word of mouth and flyers. "We read the reviews carefully," the mother says. Would they take advice from a phone? The daughter looks at me: I detect pity. "Only if I had time on my hands," she says.