Blog Archives

Le paradoxe du Chief Digital Officer: le profil idéal du CDO d’aujourd’hui ressemble étrangement au profil… du CEO de demain

Le paradoxe du Chief Digital Officer. Installer un Chief Digital Officers au sein d’un comité exécutif serait une fausse bonne idée pour Pascal Cagni, l’ancien vice-président d’Apple Europe. Les CDO (Chief Digital Officer) semblent avoir déjà gagné la bataille du

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Posted in Brands, E Business, Opinion, POE

The Seven Success Factors of Social Business Strategy [INFOGRAPHIC] | Vala Afshar

The Seven Success Factors of Social Business Strategy [INFOGRAPHIC] | Vala Afshar. Vala Afshar CMO and Chief Customer Officer, Enterasys Networks Houston, we have a problem – a social business strategy problem. The era of social networking started in the

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Posted in Social Media, Social Network

Social Data. The New Driver for Marketing Strategy. | Lanoba Blog on Social Login, Sharing and Analytics

Social Data. The New Driver for Marketing Strategy. | Lanoba Blog on Social Login, Sharing and Analytics. There is a new generation of consumer data: social data. Social data is anything and everything collected from social network profiles and behaviors

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Posted in Big Data, Social Media, SoLoMo

Stop Talking About Social and Do It – Nilofer Merchant – Harvard Business Review

Stop Talking About Social and Do It – Nilofer Merchant – Harvard Business Review. 9:57 AM Friday March 16, 2012 by Nilofer Merchant Yet our business models have not changed to keep pace with these shifts. This five-part series has

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Posted in Social Media

Social Media and Your Business Communication Strategy | The Future of Work

#E2sday: Social Media and Your Business Communication Strategy | The Future of Work. Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies broader reach beyond traditional communication

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Posted in Facebook, Social Media, Social Network, Twitter

Design Victoria Social Media Breakfast

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Posted in Social Media

Strategy Roundtable For Entrepreneurs: Top 10 Online Advertising Trends For The Decade | Share on LinkedIn

via Strategy Roundtable For Entrepreneurs: Top 10 Online Advertising Trends For The Decade | Share on LinkedIn. We started this week’s roundtable with a discussion of the top 10 tech trends to watch for the upcoming decade. The trends include Cloud

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Posted in FutureofMedia

Should a new brand take off rapidly like a rocket ship? Or should a new brand take off slowly like an airplane? (source: the brand strategy insider)

One of the enduring marketing myths is that a new brand that will eventually become a big brand has to take off in a hurry. And that a marketer should devote enormous resources to assure a rocket-ship launch. Not true.

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Posted in Uncat.

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
17 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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