À quoi le smartphone de 2020 ressemblera-t-il ? (Source: LaboFNAC)

Douze ans après la révolution iPhone, le smartphone s’apprête à connaître l’une des plus grandes mutations de sa jeune histoire. La nouvelle décennie qui s’annonce va apporter avec elle de nombreuses innovations, à commencer par la 5G. Le réseau mobile de demain va permettre à de nouveaux usages d’émerger et au “téléphone intelligent” d’évoluer. À la veille de l’IFA de Berlin, il est déjà possible d’imaginer à quoi ressemblera le smartphone de demain.

Source: https://labo.fnac.com/guide/caracteristiques-smartphone-de-2020-portrait-robot/

En l’espace d’une décennie, le smartphone est devenu un outil indispensable du quotidien. L’avènement des « téléphones intelligents » est souvent associé à l’arrivée de l’iPhone en 2007. Pourtant, des mobiles avaient déjà montré la voie dès la fin des années 1990 avec les fameux PDA (assistants personnels) signés Palm, puis les mobiles de Nokia. Néanmoins, c’est bien avec le lancement de l’appareil d’Apple que le téléphone (phone) est devenu smart (intelligent) aux yeux du grand public, grâce notamment à son écran tactile.

Depuis, la planète entière a succombé au smartphone et le géant Google revendique aujourd’hui 2,5 milliards de terminaux Android actifs dans le monde. Un succès impressionnant qui cache pourtant une autre réalité : le marché traverse depuis quelques mois la pire crise de son histoire. Les ventes de smartphones ne progressent plus et ont même baissé pour la première fois l’année dernière.

À l’aube de l’an 2020, le téléphone intelligent se cherche un second souffle et plusieurs améliorations majeures devraient lui permettre de se réinventer. Les acteurs majeurs du secteur multiplient d’ailleurs les innovations depuis quelques mois, si bien qu’il est déjà possible d’entrevoir ce à quoi ressemblera notre futur smartphone.

Samsung Galaxy Note 10 et 10+

La 5G : l’élément déclencheur de la nouvelle révolution

Avant de s’attarder sur les évolutions techniques qui attendent nos appareils, il est indispensable d’évoquer la 5G. Le réseau mobile du futur est déjà lancé dans certains pays et promet de bouleverser les usages. Si son lancement est prévu pour 2020 en Europe, il faudra du temps avant que la 5G ne soit – notamment en France – une réalité pour tous.

Présentée comme une « technologie clé », la prochaine génération de réseaux de téléphonie mobile n’est pas une simple évolution de la 4G(+). Elle promet des débits beaucoup plus élevés (selon l’opérateur Orange, la 5G offrira progressivement un haut débit mobile amélioré jusqu’à 10 fois plus rapide que la 4G) et se distingue surtout par sa très faible latence. Deux arguments majeurs qui vont lui permettre de favoriser de nouveaux usages comme la réalité augmentée ou virtuelle et d’améliorer ceux qui existent déjà (streaming en très haute définition, téléchargement, activités dans le cloud…). Le marché du smartphone ne sera d’ailleurs pas le seul à en profiter : les objets connectés ou la voiture connectée/autonome attendent eux aussi le déploiement de la 5G.

Cloud gaming 5G qualcomm Oppo Soulcalibur 6

Cette dernière va aussi permettre au cloud gaming de se démocratiser, un secteur qui intéresse notamment Google avec Stadia ou le service Shadow du français Blade. Lors du Mobile World Congress, nous avions pu approcher une démonstration du cloud gaming en 5G sur le stand de Qualcomm. Pour le grand public, le jeu à la demande pourrait être l’un des premiers atouts de la 5G et les fabricants ne s’y trompent pas en misant sur les smartphones dédiés au gaming.

La course à la 5G est déjà lancée

L’ensemble du secteur se prépare à la révolution 5G et certains constructeurs proposent déjà des modèles 5G dans quelques pays (Corée du Sud, États-Unis, Chine…). C’est notamment le cas chez Samsung ou Huawei, tandis qu’Apple devrait attendre 2020. Plusieurs marques chinoises préparent également des modèles compatibles 5G et l’arrivée des premiers forfaits 5G va leur permettre d’exister sur le marché. Selon Gartner, les ventes de smartphones 5G représenteront 6 % des ventes totales de mobiles en 2020 et 51 % d’ici 2023.

Dès l’année prochaine, les modèles les plus haut de gamme (flagships) seront disponibles en version 5G.

Galaxy S10 5G

Pliable, intégral, double, nouveaux formats… : l’écran dans tous ses états

Élément le plus visible de nos smartphones, l’écran a déjà fortement évolué depuis les débuts du téléphone. Avec l’arrivée de l’écran pliable, il continue d’alimenter les débats en étant présenté comme la prochaine révolution du secteur. Samsung propose un avant-goût du futur avec son Galaxy Fold (sans oublier le Mate X de Huawei), mais il est encore trop tôt pour parler de révolution.

Les débuts des appareils pliables sont compliqués et les deux géants du secteur ont préféré revoir leur copie avant de commercialiser – au prix fort – leurs modèles respectifs. Cette très chère innovation n’a pas encore totalement convaincu, mais demeure prometteuse. Elle pourrait permettre au smartphone de se transformer en appareil 2-en-1 encore plus polyvalent et offrir de nouveaux usages. Il faudra toutefois attendre une baisse de prix pour le voir se démocratiser. De son côté, LG a fait le pari du double écran et présentera son nouveau modèle lors de l’IFA.

Samsung Galaxy Fold

À court terme, le futur de l’industrie mobile pourrait surtout passer par l’écran intégral. Depuis quelques années, les fabricants multiplient les efforts pour offrir des appareils « borderless » (sans bords) en optant pour une encoche ou une caméra escamotable. Le dernier exemple notable nous vient d’Asus avec son Zenfone 6équipé d’un appareil photo rotatif. Pourtant, ces améliorations ne sont que temporaires. Les innovations apportées aux dalles (avec capteurs sous l’écran, incurvées, trouées…) et l’arrivée de la caméra cachée sous la surface de l’écran vont permettre de voir débarquer des smartphones vraiment bordeless sans « gadget » au niveau de la caméra frontale. Plusieurs fabricants tels que XiaomiSamsung ou Oppo avec l’écran Waterfall veulent faire ce pari et les premiers modèles pourraient être commercialisés au cours des prochains mois.

Oppo Reno

Cette année, on a pu voir de nombreux modèles (Samsung Galaxy S10OnePlus 7 ProXiaomi Mi 9T…) équipés d’un lecteur d’empreintes sous l’écran, mais cette option est réservée aux dalles OLED. Néanmoins, les fabricants commencent à évoquer son arrivée sur des écrans LCD et des modèles d’entrée et milieu de gamme pourront ainsi en profiter. Le smartphone a également tendance à s’allonger en passant au format 21:9.

Enfin, la nouvelle année pourrait être marquée par l’arrivée de nombreux smartphones équipés d’un écran avec un taux de rafraîchissement de 90 Hz ou plus (jusqu’à 120 Hz). Les modèles dédiés au gaming ont été les premiers à opter pour cette fréquence – qui permet une expérience plus fluide –  et ils ne sont plus seuls. Les OnePlus 7 et 7 Pro ont fait ce choix et Google pourrait imiter la marque chinoise avec son Pixel 4.

L’appareil photo : la course aux mégapixels est relancée

L’appareil photo est un élément déterminant dans le choix d’un smartphone, et là encore, les progrès sont spectaculaires. Pratique, le mobile est un allié de taille pour immortaliser ses meilleurs moments et les partager sur les réseaux sociaux. Les smartphones ont signé le déclin des compacts et la tendance n’est pas près de s’inverser.

Les capteurs photo ont tendance à se multiplier – Nokia a lancé cette année un smartphone avec cinq capteurs au dos – et Samsung a relancé la guerre des mégapixels. De nombreux modèles embarquent aujourd’hui un capteur de 48 mégapixels (Sony ou Samsung) et on trouvera des modèles équipés de capteurs de 64 mégapixels signés Samsung d’ici la fin de l’année. Et l’ambitieuse entreprise sud-coréenne ne compte pas s’arrêter là. Elle a déjà annoncé un capteur de 108 mégapixels en partenariat avec Xiaomi.

nokia 9

Le constructeur chinois devrait être le premier à proposer l’ISOCELL Bright HMX sur l’un de ses appareils. D’autres constructeurs pourraient ensuite opter pour ce grand capteur (1/1,33 pouce) qui permettra de capter plus de lumière. À l’instar des capteurs 48 et 64 mégapixels, il a recours au pixel binning qui fusionne quatre pixels en un pour offrir des photos de 27 mégapixels (108/4).

À l’avant, les fabricants cherchent par tous les moyens à faire disparaître le capteur (appareil photo escamotable, rotatif, tiroir, aileron…) et optent depuis quelques mois pour des écrans poinçonnés. Cette option devrait se multiplier tandis qu’Oppo et Xiaomi ont récemment présenté des caméras selfies dissimulées sous l’écran du smartphone.

Oppo caméra sous-écran

Composants : une puissance mieux maîtrisée et de l’IA à tous les niveaux

Les smartphones continuent d’embarquer de composants toujours plus petits et performants. Depuis quelques années, même les modèles d’entrée ou milieu de gamme sont capables de proposer des performances satisfaisantes pour la plupart des usages.

Dès 2020 et l’arrivée de la 5G, le smartphone aura besoin d’encore plus de puissance pour répondre aux nouveaux usages. Les puces les plus récentes (Qualcomm Snapdragon 855+, Samsung Exynos 9825) sont déjà prêtes pour demain et sont pour certaines capables de supporter des écrans affichant des définitions WQUXGA (3840 x 2400 pixels) ou 4K UHD (4096 x 2160 pixels), des caméras de 22 Mpx, avec l’enregistrement vidéo 8K à 30 fps ou le stockage en UFS 3.0.

Les modèles équipés de 8 à 12 Go de RAM (comme le Galaxy Note 10) vont également se multiplier au cours de l’année. Les années à venir seront aussi marquées par une course à la finesse de gravure avec des SoC gravés en 7 nm ou 5 nm pour les appareils Android ou l’iPhone. Le gain de puissance s’accompagnera d’une amélioration de la consommation et donc  d’une meilleure gestion de l’énergie.

L’avenir du smartphone passe par la réalité augmentée

Ces améliorations vont permettre à la réalité virtuelle et augmentée de se démocratiser sur smartphone. Si Pokémon GO a donné un aperçu du potentiel de la réalité augmentée et Maps commence à proposer des fonctionnalités AR, la réalité augmentée sur smartphone n’en est qu’à ses balbutiements. Les deux géants du secteur, Apple et Google, travaillent depuis plusieurs années sur cette technologie qui va profiter des années 2020 pour bouleverser nos smartphones. De nombreux jeux et applications (e-commerce, réseaux sociaux, navigation) devraient en profiter.

Google Maps AR

Des smartphones taillés pour l’IA

L’intelligence artificielle n’est pas en reste et c’est même elle qui doit permettre au smartphone de devenir « plus intelligent ». Google multiplie les améliorations en ce sens avec son Assistant tandis que ses Pixel (XL) ont séduit en misant sur l’IA. Cette dernière va continuer d’apporter son lot d’améliorations dans divers domaines comme la photo, les performances, la gestion de la batterie ou l’automatisation des tâches. Pour cela, de plus en plus d’appareils vont embarquer des puces dédiées appelées NPU (Neural Processing Unit).

Batterie : une recharge toujours plus rapide

Déjà présente sur de nombreux modèles, la recharge rapide (voir notre dossier dédié) va continuer à progresser dans les années à venir. Toujours plus performant, le smartphone peine à faire progresser son autonomie et il est encore difficile de trouver des modèles capables de dépasser, voire simplement d’atteindre deux jours d’usage sans recharge.

L’an 2020 ne permettra pas toujours pas au téléphone intelligent de se rapprocher de l’illustre 3310, mais des progrès seront à noter. Outre des composants moins énergivores, la charge rapide va devenir encore plus véloce dans les années à venir. La marque qui monte, Xiaomi, a présenté un chargeur 100 W qui promet de recharger votre appareil en 17 minutes. Chez Vivo, la technologie FlashCharge 120 W promet le plein d’une batterie de 4 000 mAh en moins d’un quart d’heure.

smartphone chargeur

Il ne s’agit toutefois que de démonstrations et de nombreuses interrogations entourent ces systèmes. Les fabricants devront notamment rassurer sur leur capacité à limiter la chauffe des mobiles, avant tout lancement commercial. La charge « super » ou « ultra » rapide devrait donc arriver progressivement sur nos appareils.

 

 

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Marketing Technology Trends for 2019 and 2020: more than 75% of the customers expect that companies understand their needs and expectations

Author: Avi Ben Ezra is the Chief Technology Officer (CTO) and Cofounder of SnatchBot and SnatchApp (Snatch Group Limited)

Source: https://www.newstrail.com/marketing-technology-trends-for-2019-and-2020/

 

Marketers, today have a variety of tools available to them to offer consumers and business buyers the convenience, relevance and responsive engagement expected. Customers are now better connected than ever before, they have presence and interact across a broad range of media. The fast pace with which marketing continues to move forward means that it is extremely easy to be left behind and the fast developments in marketing technologies are not something to be ignored. They not only make predictions easier, but also take a load of work off the shoulders of the employees in the marketing department but also increase the way that the rest of the company interacts with its customers, giving them the personalization and interaction that they demand. A good marketing program necessitates that marketers make use of these modern technology trends, since they understand the needs and behaviors of their consumers better than everyone else, presenting initiatives that will continue transforming their company campaigns to meet the challenges ahead.

With the second quarter of 2019 already gone, what are those technology trends that will continue to shape the way marketers plan ahead?

Taking the statistics from previous years and comparing then with the present, there is a significant rise in marketing tech users and companies are seeing noteworthy results in their competitive advantage.

It is estimated that the sharing of marketing metrics with sales teams has grown at a rate of 21% in the last year and a half and similarly, so have the number of data sources used by marketers. The adoption of AI is increasing at an even faster rate and marketers are making more use of coordinated channels too.

What is driving these increases?

The driving force behind the increases is the connected customer, who expects convenience, relevance and responsive engagement. Consumers judge a company from their overall experience and never separate interactions with various departments. Therefore, it is important that they see the company that they buy from as one with the company that they interact with and that they get the same level of service across all departments.

According to consumer surveys, today’s consumers don’t only have high standards for product quality, but also expect these to be matched in other interactions with other services that they might need. Competition is stiff and consumers have all the information about competitors available in seconds through their Smartphones and laptops.

Gone are the days when each department worried about its own performance. Today, sales, customer service, commerce and marketing are responsible for ensuring the entire consumer experience – no department can afford to act independently from the other. The initiatives for these efforts always fall onto the marketing department since it completely understands customer needs and behavior.

How can marketers lead their companies to success?

These three essential technology trends will enable marketers to continue to direct businesses in a successful direction.

  1. Personalization is the top priority

The majority of customers, more than 75%, expect that companies understand their needs and expectations. At the same time, over 50% expect that any offers they receive are personalized. Therefore, personalization is a crucial element and comes with important benefits which include: brand building, lead generation, customer acquisition, up-selling; customer retention and customer advocacy.

Artificial intelligence (AI) is one of the most important marketing tech tools for personalization because it aids marketers to unlock the data needed.

The capabilities of AI are expand continuously and so do the ways that marketers use it: predictive journeys, real-time offers, improved customer segmentation,  personalized channel experience, automated social and messenger app interactions, dynamic landing pages and websites, media buying, and offline/online data experience facilitation and programmatic advertising.

Personalization is important to customers, but so is transparency about how that data is used. Regulators also worry about transparency and recent data breaches have also shaken consumer confidence.

High percentages (over 75%) of customers do trust companies with personal information if it is to be used to fully personalize their experience, but they demand clarity on how the information will be used.

In the past two years, marketers are more mindful about how privacy and personalization can be balanced in order to fully satisfy their customer needs.

  1. Making sense of customer data

Data sources for marketers abound as they go about tallying email open rates, ad click rates and more. This information allows them to engage the right individual with the right information and also at the right time. In 2017, the median data sources available to marketers were 10 and the number has shot up by 15% already in a period of just 2 years.

More data does not necessarily mean a more unified view, as many marketers struggle to make sense of all the data that becomes available. A mix of various solutions is often the preferred set up for some marketers, where they unite data from marketing databases to email service providers. Another one of the fast growing areas in marketing tech is data management platforms (DMP) which are offering a wide range of solutions for this problem and for many others too.

Originally, DMP was mostly used for monitoring ad performance and optimizing media campaigns. Organizations have evolved its uses and now often include the management of customer identity and other solutions. DMP use is on the rise and it will continue to offer marketers a unified solution to their customer identity challenges and vital opportunities in marketing management.

  1. Cross-channel marketing

The top challenge and priority for marketers is to have the ability to engage customers in cross-channel, real-time conversations. This is where proper use of RPA and omni-channel chatbot solutions are valuable.

Even though cross-channel marketing is not a new concept, it is not always easy to achieve since most customers now use an average of 10 channels in their communications with companies. Standard expectations are to have two-way communication with customers. Most messages across channels are duplicates, and there is no coordination between them. The ideal communication, something which most companies are aiming to achieve, is to engage customers dynamically across channels through messages that evolve across each communication channel.

The channels of communication are mostly: website, mobile app, social advertising, video advertising, social publishing, Email, mobile messaging, banner ads, paid search (SEM) and voice activated personal assistants.

Marketers need to start meeting the expectations that customers have for cross-channel engagement. Marketing technology allows for such collaboration between marketing and the other teams within the business, allowing it to be more competitive.

The integration of new technologies will be the way forward for businesses in order for them to be able to better enhance their customer experience. Of the marketing technologies that are expected to have the biggest impact on interactions, data collection, and personalization are the technologies of artificial intelligence and augmented reality.

Conclusion:

Marketers need to take time to start understanding how the digital landscape and the technology it offers can improve the performance of their campaigns. Perhaps, starting with the implementation of one trend to may be enough, but incorporating them cohesively can lead to even greater results. Suggested reading: Avi Ben Ezra on Chatbot deployment in Europe. 

X-Marketing: The Next Rules of Marketing

Summary of Peter Fisk’s new “X-Marketing” masterclass, delivered worldwide for the first time at Istanbul Raffles Hotel, 5 December 2016. It explores the “next” generation of marketing practices (also known as Marketing 4.0 or Exponential Marketing).

More information at http://www.theGeniusWorks.com .. or email directly peterfisk@peterfisk.com for “X-Marketing” workshops, masterclasses and inspiring keynotes.

The concept in brief:

Markets have changed. Customers have changed. Has your marketing? Have you?

A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to connect businesses and customers, in relevant and profitable ways.

A new approach to marketing is therefore required. Some of the new approaches, and maybe the language, will be familiar. But not all, and not joined up as a fundamental approach to driving business performance. Together, some call it Marketing 4.0 or Exponential Marketing, but whichever labels you apply, it involves a seismic shift in philosophy and practice.

It fundamentally challenges every marketer who still turns first to their strategic plan. And then to their advertising agency, or even their web developer. It is fundamentally digital in mindset, but human as well as technological. It demands analytical thinking, content and networks, but also vision and creativity. It requires new types of leaders, and a new mindset for every marketer.

Idea 1 : EXPONENTIAL WORLD

Will Elon Musk take you to Mars in 2025?
2016, the year of Amazon Dash and Pokemon Go
There’s never been a more scary or exciting time (aka Turkey)
Michelle Phan could be the biggest brand in the world
Creating a revolution in finance, retail, and healthcare
Will brands like Akbank, Ulker, and Vodafone be here in 2025?
What’s your brand’s 10X?

Idea 2 : THE 10X RULES

Growth Hacking: Why the strategy process is dead
Customer Immersion: Deep diving for designer insights
Platform Innovation: Reinventing markets and business
Brand Storytelling: Making ideas human and contagious
Social Influencers: Forget advertising, think movements
Enabling Experiences: from hype to help, the job to be done
Exponential Impact: amplifiers and accelerators of growth.

Idea 3 : XMARKETING

Rethinking your marketing with “the 6Ds of Exponential”
Machines, robots, AI, AR, VR and the singularity
What can we all learn from Snapchat’s story?
Being human, time with friends, creativity and giving back
Be inspired by East India, Surfair, Tencent and Vice
Beyond the bullshit, where do you start?

Peter is a global thought leader on brands and business delivering innovation and growth. He is a bestselling author, keynote speaker, and expert consultant. His new book “Gamechangers: Creating Innovative Strategies for Business and Brands” is recently published. He is Founder and CEO of GeniusWorks, a boutique consulting firm based in London, and Professor of Strategy, Innovation and Marketing at IE Business School. He features in the prestigious “Thinkers 50 Guru Radar” as one of the best new business thinkers. Pet

Gartner’s Top 10 Strategic Technology Trends for 2017 – Smarter With Gartner

Artificial intelligence, machine learning, and smart things promise an intelligent future.

Source: Gartner’s Top 10 Strategic Technology Trends for 2017 – Smarter With Gartner

Today, a digital stethoscope has the ability to record and store heartbeat and respiratory sounds. Tomorrow, the stethoscope could function as an “intelligent thing” by collecting a massive amount of such data, relating the data to diagnostic and treatment information, and building an artificial intelligence (AI)-powered doctor assistance app to provide the physician with diagnostic support in real-time. AI and machine learning increasingly will be embedded into everyday things such as appliances, speakers and hospital equipment. This phenomenon is closely aligned with the emergence of conversational systems, the expansion of the IoT into a digital mesh and the trend toward digital twins.

Three themes — intelligent, digital, and mesh — form the basis for the Top 10 strategic technology trends for 2017, announced by David Cearley, vice president and Gartner Fellow, atGartner Symposium/ITxpo 2016 in Orlando, Florida. These technologies are just beginning to break out of an emerging state and stand to have substantial disruptive potential across industries.

Top 10 Strategic Technology Trends 2017

Intelligent

AI and machine learning have reached a critical tipping point and will increasingly augment and extend virtually every technology enabled service, thing or application.  Creating intelligent systems that learn, adapt and potentially act autonomously rather than simply execute predefined instructions is primary battleground for technology vendors through at least 2020.

Trend No. 1: AI & Advanced Machine Learning

AI and machine learning (ML), which include technologies such as deep learning, neural networks and natural-language processing, can also encompass more advanced systems that understand, learn, predict, adapt and potentially operate autonomously. Systems can learn and change future behavior, leading to the creation of more intelligent devices and programs.  The combination of extensive parallel processing power, advanced algorithms and massive data sets to feed the algorithms has unleashed this new era.

In banking, you could use AI and machine-learning techniques to model current real-time transactions, as well as predictive models of transactions based on their likelihood of being fraudulent. Organizations seeking to drive digital innovation with this trend should evaluate a number of business scenarios in which AI and machine learning could drive clear and specific business value and consider experimenting with one or two high-impact scenarios..

Trend No. 2: Intelligent Apps

Intelligent apps, which include technologies like virtual personal assistants (VPAs), have the potential to transform the workplace by making everyday tasks easier (prioritizing emails) and its users more effective (highlighting important content and interactions). However, intelligent apps are not limited to new digital assistants – every existing software category from security tooling to enterprise applications such as marketing or ERP will be infused with AI enabled capabilities.  Using AI, technology providers will focus on three areas — advanced analytics, AI-powered and increasingly autonomous business processes and AI-powered immersive, conversational and continuous interfaces. By 2018, Gartner expects most of the world’s largest200 companies to exploit intelligent apps and utilize the full toolkit of big data and analytics tools to refine their offers and improve customer experience.

Trend No. 3: Intelligent Things

New intelligent things generally fall into three categories: robots, drones and autonomous vehicles. Each of these areas will evolve to impact a larger segment of the market and support a new phase of digital business but these represent only one facet of intelligent things.  Existing things including IoT devices will become intelligent things delivering the power of AI enabled systems everywhere including the home, office, factory floor, and medical facility.

As intelligent things evolve and become more popular, they will shift from a stand-alone to a collaborative model in which intelligent things communicate with one another and act in concert to accomplish tasks. However, nontechnical issues such as liability and privacy, along with the complexity of creating highly specialized assistants, will slow embedded intelligence in some scenarios.

Digital

The lines between the digital and physical world continue to blur creating new opportunities for digital businesses.  Look for the digital world to be an increasingly detailed reflection of the physical world and the digital world to appear as part of the physical world creating fertile ground for new business models and digitally enabled ecosystems.

Trend No. 4: Virtual & Augmented Reality

Virtual reality (VR) and augmented reality (AR) transform the way individuals interact with each other and with software systems creating an immersive environment.  For example, VR can be used for training scenarios and remote experiences. AR, which enables a blending of the real and virtual worlds, means businesses can overlay graphics onto real-world objects, such as hidden wires on the image of a wall.  Immersive experiences with AR and VR are reaching tipping points in terms of price and capability but will not replace other interface models.  Over time AR and VR expand beyond visual immersion to include all human senses.  Enterprises should look for targeted applications of VR and AR through 2020.

Trend No. 5: Digital Twin

Within three to five years, billions of things will be represented by digital twins, a dynamic software model of a physical thing or system. Using physics data on how the components of a thing operate and respond to the environment as well as data provided by sensors in the physical world, a digital twin can be used to analyze and simulate real world conditions, responds to changes, improve operations and add value. Digital twins function as proxies for the combination of skilled individuals (e.g., technicians) and traditional monitoring devices and controls (e.g., pressure gauges). Their proliferation will require a cultural change, as those who understand the maintenance of real-world things collaborate with data scientists and IT professionals.  Digital twins of physical assets combined with digital representations of facilities and environments as well as people, businesses and processes will enable an increasingly detailed digital representation of the real world for simulation, analysis and control.

Trend No. 6: Blockchain

Blockchain is a type of distributed ledger in which value exchange transactions (in bitcoin or other token) are sequentially grouped into blocks.  Blockchain and distributed-ledger concepts are gaining traction because they hold the promise of transforming industry operating models in industries such as music distribution, identify verification and title registry.  They promise a model to add trust to untrusted environments and reduce business friction by providing transparent access to the information in the chain.  While there is a great deal of interest the majority of blockchain initiatives are in alpha or beta phases and significant technology challenges exist.

Mesh

The mesh refers to the dynamic connection of people, processes, things and services supporting intelligent digital ecosystems.  As the mesh evolves, the user experience fundamentally changes and the supporting technology and security architectures and platforms must change as well.

Trend No. 7: Conversational Systems

Conversational systems can range from simple informal, bidirectional text or voice conversations such as an answer to “What time is it?” to more complex interactions such as collecting oral testimony from crime witnesses to generate a sketch of a suspect.  Conversational systems shift from a model where people adapt to computers to one where the computer “hears” and adapts to a person’s desired outcome.  Conversational systems do not use text/voice as the exclusive interface but enable people and machines to use multiple modalities (e.g., sight, sound, tactile, etc.) to communicate across the digital device mesh (e.g., sensors, appliances, IoT systems).

Trend No. 8: Mesh App and Service Architecture

The intelligent digital mesh will require changes to the architecture, technology and tools used to develop solutions. The mesh app and service architecture (MASA) is a multichannel solution architecture that leverages cloud and serverless computing, containers and microservices as well as APIs and events to deliver modular, flexible and dynamic solutions.  Solutions ultimately support multiple users in multiple roles using multiple devices and communicating over multiple networks. However, MASA is a long term architectural shift that requires significant changes to development tooling and best practices.

Trend No. 9: Digital Technology Platforms

Digital technology platforms are the building blocks for a digital business and are necessary to break into digital. Every organization will have some mix of five digital technology platforms: Information systems, customer experience, analytics and intelligence, the Internet of Things and business ecosystems. In particular new platforms and services for IoT, AI and conversational systems will be a key focus through 2020.   Companies should identify how industry platforms will evolve and plan ways to evolve their platforms to meet the challenges of digital business.

Trend No. 10: Adaptive Security Architecture

The evolution of the intelligent digital mesh and digital technology platforms and application architectures means that security has to become fluid and adaptive. Security in the IoT environment is particularly challenging. Security teams need to work with application, solution and enterprise architects to consider security early in the design of applications or IoT solutions.  Multilayered security and use of user and entity behavior analytics will become a requirement for virtually every enterprise.

David Cearley is vice president and Gartner Fellow in Gartner Research and is a leading authority on information technology. Mr. Cearley analyzes emerging and strategic business and technology trends and explores how these trends shape the way individuals and companies derive value from technology.

2016’s hottest emerging technologies | World Economic Forum

What are some of the hottest emerging technologies to come out of 2016 so far?

Source: 2016’s hottest emerging technologies | World Economic Forum

Written by

Henry Taylor, Social Media Producer, World Economic Forum

Oliver Cann, Director, Media Relations, World Economic Forum

The views expressed in this article are those of the author alone and not the World Economic Forum.

The Top 10 Emerging Technologies 2016 list, compiled by the Forum and published in collaboration with Scientific American, highlights technological advances that have the power to improve lives, transform industries and safeguard the planet.

It also provides an opportunity to debate any human, societal, economic or environmental risks and concerns that the technologies may pose prior to widespread adoption.

The year 2016 represents a tipping point in the deployment of each technology. Therefore the list includes some technologies that have been around for a number of years, but are only now reaching a level of maturity where their impact can be meaningfully felt.

Next-generation batteries

One of the greatest obstacles holding renewable energy back is matching supply with demand, but recent advances in energy storage using sodium, aluminium and zinc-based batteries make it feasible to have mini-grids that can provide clean, reliable, round-the-clock energy sources to entire villages.

Open AI ecosystem

Shared advances in natural language processing and social awareness algorithms, coupled with an unprecedented availability of data, will mean that smart digital assistants will soon be there to help with a vast range of tasks, from keeping track of one’s finances and health to advising on wardrobe choice.

2D materials

Graphene may be the best-known single-atom layer material, but it is by no means the only one. Plummeting production costs mean that such 2D materials are emerging in a wide range of applications, from air and water filters to new generations of wearables and batteries.

The blockchain

Much has already been made of the distributed electronic ledger behind the online currency bitcoin. With related venture investment exceeding $1 billion ≈ box office sales of The Jungle Book, 1967

≈ net worth of J.K. Rowling, author of the Harry Potter series, 2011
≈ box office sales of The Exorcist, 1973
≈ box office sales of Jaws, 1975

“>[≈ box office sales of ET: The Extra-Terrestrial, 1982] in 2015 alone, blockchain’s potential economic and social impact is only now becoming clear. It could very soon fundamentally change the way markets and governments work.

Autonomous vehicles

Self-driving cars may not yet be fully legal in most places, but their potential for saving lives, cutting pollution, boosting economies, and improving quality of life for the elderly and others has led to rapid deployment of key technological forerunners along the way to full autonomy.

To compile this list, the World Economic Forum’s Meta-Council on Emerging Technologies, a panel of global experts, drew on the collective expertise of the Forum’s communities to identify the most important recent technological trends. By doing so, the meta-council aims to raise awareness of their potential, as well as help close gaps in investment, regulation and public understanding that so often thwart progress.

You can read 10 expert views on these technologies here, or download the series as a PDF.

How marketers can use new tech to deliver meaningful brand experiences | Econsultancy

Source: How marketers can use new tech to deliver meaningful brand experiences | Econsultancy

According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.

Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole.

And to truly connect, this experience must be meaningful.

That’s easier said than done, so here’s a look at five ways in which the report suggests brands can create meaningful experiences.

Use technology to drive emotion

Most consumers crave experiences that connect on an emotional level.

For brands, this means using technology in more creative ways.

With their ability to transport users from reality into an entirely different world, virtual and augmented reality (VR and AR) are the most obvious tools to use.

However, it can only work if the technology and content work in unison.

If it allows the user to connect with an idea or other person (as opposed to isolating them from the world) then it moves from an immersive experience into an empathetic experience – one that’s driven by emotion, regardless of the channel or platform.

Another way brands can promote empathy and emotion is through social good.

One example of this is Lush, a cosmetics retailer that runs charitable campaigns and supports grass-roots organisations.

By giving the consumer a meaningful reason to buy, it also provides them with a very good reason to come back.

Creating new and unexpected experiences

Is there such a thing as too much personalisation?

Some say there is, with tailored recommendations and highly curated feeds taking away the element of surprise (a key factor for a meaningful experience).

So what’s the answer?

To ensure that human, one-to-one creativity works in conjunction with technology to create a contextual experience for the consumer.

A good example of this is when brands only work with influencers when there is benefit for all parties involved.

If there is a lack of natural affinity, not only will it harm the reputation of those involved, but it will also alienate the audience.

Providing a value exchange

When it comes to technology, privacy and data protection is a hot topic.

However, a new conversation has recently started in relation to technology actually creating or aiding moments of privacy.

As we’ve seen from the growing popularity of ad blockers, consumers are increasingly keen to take control over their own digital worlds.

Input from brands is often seen as an intrusion or unwelcome distraction – unless there is an exchange of value.

And where does the value lie? Again, the report suggests it’s in that meaningful experience.

Whether it’s help to get fit or map out a journey, so long as brands provide something of value (as well as complete transparency), consumers are likely to accept their data being taken in exchange.

Offer practical and progressive experiences

With 54% of people citing that a good digital experience seamlessly integrates into their own lives, experiences don’t only need to be emotional to be meaningful, but helpful and practical too.

If an experience helps a user progress some way, they are automatically going to want to use it again.

With machine learning and artificial intelligence constantly evolving, brands need to learn how to interpret and use data for the benefit of the consumer.

Provide a connected experience both on and offline

While consumers value technology-enabled interactions, 64% of people said they prefer engaging with a human being.

In line with this, we’ve already seen many brands attempt to blend the physical and digital worlds, using both to deliver inspiration and discovery.

While ecommerce companies are most obviously suited to this, other industries can still take heed by focusing on a seamless experience across all touchpoints.

Designing the Future: When Fact Meets Fiction

Technology Evolution vs Movie’s Integration

 – Head of Innovation

From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.

First presented at Smart IoT London, April 2016. This keynote references:

Apple
FBI
Her
The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Tomorrowland
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Disclosure
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
Oblivion
BMW
Lotus
Roborace
James Bond
Total Recall
Tesla
Dick Tracy
Knight Rider
Iron Man
PYRO
Oculus Rift

How does this help you? Watch the presentation…