Blog Archives

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch. Singapore, Mar 26, 2014 (ACN Newswire via COMTEX) — Social media has changed the way people interact with one another, and also how they discover, share and

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Posted in Facebook, Twitter

While the majority (72%) of TV tweeters do so when they watch the live broadcast, 60% also said they tweet about TV shows when they are NOT watching them !

FOX, Twitter and the Advertising Research Foundation Release Study Examining the Value of Earned TV Twitter Audience – Ratings | TVbytheNumbers. FOX, TWITTER AND THE ADVERTISING RESEARCH FOUNDATION FIND MORE THAN 90% OF THOSE WHO SEE TV SHOW-RELATED TWEETS HAVE

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Posted in Native advertising

Twitter experimenting with showing how many people saw your tweets | The Verge

Twitter experimenting with showing how many people saw your tweets | The Verge. How many people saw your last tweet? A new Twitter experiment is answering that question for some users, adding the number of views a tweet has received

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Posted in Twitter

Twitter laat het aantal views van een tweet zien | Adformatie

Twitter laat het aantal views van een tweet zien | Adformatie. Hoeveel mensen hebben je tweet gezien? Twitter laat het aantal views zien. Twitter experimenteert met nieuwe informatie voor zijn gebruikers en laat die  het aantal ‘views’ van  een tweet

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Posted in Twitter

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety. MARCH 24, 2014 | 05:00AM PT Todd Spangler NY Digital Editor@xpangler Twitter has argued that it can supercharge TV viewing, and now has more data to back

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Posted in TV, Twitter

The Illustrated History of Twitter

Eight years ago, Jack Dorsey let the world know he was setting up his “twttr.” How did Twitter go from a 140-character experiment to trading on the NYSE? Follow the social network’s growth over the years. llustrated by Bob Al-Greene

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Posted in Marketing/Advertising x Facts/Figures

72% des dirigeants qui déclarent que les médias sociaux sont une priorité stratégique mais seulement 47% a une coordinnation de l’action sur les médias sociaux.

Des médias sociaux au social business. La 2ème édition du Baromètre Entreprise et médias sociaux d’Idaos Lab dresse 4 constats. 1er point : l’organisation des entreprises est en retard sur leurs ambitions social media avec 72% des dirigeants qui déclarent que les médias

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Posted in Social Media

Havas Social Rating Point: “Les Allemands ne gagneront pas la médaille d’or du bon goût vestimentaire” (SIC) #Sotchi #horreur »

Chaque semaine, Havas et Tevizz vous proposent de revenir sur les 3 moments forts des JO qui ont marqué un pic d’activité sur les réseaux sociaux en Belgique. Pour chaque temps fort (appelé VIZZ) nous reprenons le nombre de messages enregistrés ainsi

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Posted in Marketing/Advertising x Facts/Figures

TOK.tv | Second screen anatomy: what do audience really need?

TOK.tv | Second screen anatomy: what do audience really need?. FEBRUARY 13, 2014 SECOND SCREEN ANATOMY: WHAT DO AUDIENCE REALLY NEED? Is there a magic formula for Social TV? We know what really matters is user behavior, but what are

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Posted in Mobile Marketing, second screen

SRP (2-9/2/2012): Le Dan Late Show Engage !

Le dernier baromètre Social Rating Point de Havas Media plébiscite pour la troisième fois consécutive l’émission “De Zevende Dag” en Flandre. Les prochaines élections, la proposition de taxation au kilométrage, les JO et le salaire du nouveau CEO de Belgacom

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
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IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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