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While the majority (72%) of TV tweeters do so when they watch the live broadcast, 60% also said they tweet about TV shows when they are NOT watching them !

FOX, Twitter and the Advertising Research Foundation Release Study Examining the Value of Earned TV Twitter Audience – Ratings | TVbytheNumbers. FOX, TWITTER AND THE ADVERTISING RESEARCH FOUNDATION FIND MORE THAN 90% OF THOSE WHO SEE TV SHOW-RELATED TWEETS HAVE

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Posted in Native advertising

Twitter experimenting with showing how many people saw your tweets | The Verge

Twitter experimenting with showing how many people saw your tweets | The Verge. How many people saw your last tweet? A new Twitter experiment is answering that question for some users, adding the number of views a tweet has received

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Posted in Twitter

Twitter laat het aantal views van een tweet zien | Adformatie

Twitter laat het aantal views van een tweet zien | Adformatie. Hoeveel mensen hebben je tweet gezien? Twitter laat het aantal views zien. Twitter experimenteert met nieuwe informatie voor zijn gebruikers en laat die  het aantal ‘views’ van  een tweet

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Posted in Twitter

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety. MARCH 24, 2014 | 05:00AM PT Todd Spangler NY Digital Editor@xpangler Twitter has argued that it can supercharge TV viewing, and now has more data to back

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Posted in TV, Twitter

The Illustrated History of Twitter

Eight years ago, Jack Dorsey let the world know he was setting up his “twttr.” How did Twitter go from a 140-character experiment to trading on the NYSE? Follow the social network’s growth over the years. llustrated by Bob Al-Greene

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Posted in Marketing/Advertising x Facts/Figures

72% des dirigeants qui déclarent que les médias sociaux sont une priorité stratégique mais seulement 47% a une coordinnation de l’action sur les médias sociaux.

Des médias sociaux au social business. La 2ème édition du Baromètre Entreprise et médias sociaux d’Idaos Lab dresse 4 constats. 1er point : l’organisation des entreprises est en retard sur leurs ambitions social media avec 72% des dirigeants qui déclarent que les médias

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Posted in Social Media

Havas Social Rating Point: “Les Allemands ne gagneront pas la médaille d’or du bon goût vestimentaire” (SIC) #Sotchi #horreur »

Chaque semaine, Havas et Tevizz vous proposent de revenir sur les 3 moments forts des JO qui ont marqué un pic d’activité sur les réseaux sociaux en Belgique. Pour chaque temps fort (appelé VIZZ) nous reprenons le nombre de messages enregistrés ainsi

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Posted in Marketing/Advertising x Facts/Figures

TOK.tv | Second screen anatomy: what do audience really need?

TOK.tv | Second screen anatomy: what do audience really need?. FEBRUARY 13, 2014 SECOND SCREEN ANATOMY: WHAT DO AUDIENCE REALLY NEED? Is there a magic formula for Social TV? We know what really matters is user behavior, but what are

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Posted in Mobile Marketing, second screen

SRP (2-9/2/2012): Le Dan Late Show Engage !

Le dernier baromètre Social Rating Point de Havas Media plébiscite pour la troisième fois consécutive l’émission “De Zevende Dag” en Flandre. Les prochaines élections, la proposition de taxation au kilométrage, les JO et le salaire du nouveau CEO de Belgacom

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Posted in Marketing/Advertising x Facts/Figures

TV Ads Go Better With Hashtags? Twitter Says So

TV Ads Go Better With Hashtags? Twitter Says So. As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter.

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Posted in Native advertising

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Consumers Favor Small Businesses Because of Their Customer Focus April 21, 2014
    US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.
  • Article: Digital Grocery Shoppers in the UK Less Likely to Act on Impulse April 21, 2014
    There’s still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
  • Article: Photos Cluttering Your Facebook Feed? Here’s Why April 21, 2014
    Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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