Twitter will soon dominate TV on Xbox One

Microsoft has announced that a number of popular apps including HBO Go, Showtime Anytime, Comedy Central, and others will launch on Xbox One by year’s end. But easily the biggest aspect of today’s news is the huge role Twitter will soon play in Microsoft’s TV plans. Twitter will be directly integrated in the Xbox One’s TV experience, and this is much more than the mediocre app that came before on Xbox 360.

This time, Microsoft says Twitter has been “optimized for the biggest screen in your house in a smart, contextual way.” It will automatically display tweets related to the shows you’re watching on cable, for instance. And Twitter will also have a place in Xbox One’s OneGuide: you’ll see hashtags in TV listings, and a new “trending” section will highlight shows that are currently being discussed across the service. In one fell swoop, Microsoft just became a key partner to Twitter’s interactive TV ambitions. Comcast has rolled out similar Twitter support for its X1 cable platform.

Twitter is no longer relegated to the smartphone or tablet next to you on the couch. It’s now on the other screen you spend hours staring at each day. But will the result prove engaging or annoying? It’s up to Microsoft to find that balance. Here’s what the company has to say about the new integration right now:

A commercial break turns into a quick and easy opportunity to see what other viewers are tweeting about without pulling out your phone, swiping at a tablet, or taking your attention away from your TV.

183.000 tweets en une minute pour Robin Van Persie (SRP)

183.000 tweets en une minute pour Robin Van Persie –

© afp.

Le premier des cinq buts des Pays-Bas vendredi soir face à l’Espagne (5-1) au Mondial, une tête plongeante de Robin Van Persie, a généré à lui seul un pic de plus de 183.000 tweets en une minute, a indiqué Twitter.

La lourde défaite de l’Espagne, championne du monde en titre, a suscité un total de plus de 8,3 millions de tweets dans le monde lors de la retransmission du match.

Le premier des deux buts de l’attaquant néerlandais, celui de l’égalisation à la 44e minute, a cristallisé 183.076 tweets en une minute. Celui de Stefan de Vrij (3-1 à la 64e minute) en a généré 181.726 et le second d’Arjen Robben, celui du 5-1 à la 80e, 125.800, toujours en l’espace de 60 secondes.

Les deux autres matches de la soirée, Mexique-Cameroun (1-0) et Australie-Chili (1-3), ont généré respectivement plus de 3,6 millions et plus de 2,2 millions de tweets sur le réseau social qui compte un total de 255 millions d’utilisateurs actifs dans le monde.

La veille, le match d’ouverture du Mondial opposant le Brésil à la Croatie (3-1) avait vu à lui seul quelque 12,2 millions de tweets échangés.

Parmi les tweets les plus partagés sur le réseau au cours de la soirée, celui du sélectionneur de l’équipe mexicaine Miguel Herrera après la victoire sur le Cameroun: “se la rifaron los chavos, dejaron el alma en la cancha. ahora a pensar en el siguiente partido” (“les gars ont tout donné, ils ont mis toute leur âme sur le terrain. Maintenant il faut penser au match suivant”), qui a été retweeté 6.070 fois.

Twitter has released a World Cup video encouraging consumers to use the service during the upcoming games (Goodby, Silverstein)

Twitter has released a World Cup video encouraging consumers to use the service during the upcoming games.
The video was created by Goodby Silverstein & Partners, which is going to handle a larger brand campaign for Twitter later this year, according to a spokeswoman for the agency. The video introduced a slogan, “Love Every Second,” that will likely appear in future brand marketing.
Twitter earlier this year reached out to ad agencies seeking ideas on creative ways to market the service and build the Twitter brand. A Twitter spokesman confirmed that Goodby made the World Cup video but declined to discuss future plans.
Twitter has previously dabbled with agency relationships. The company in 2011 enlisted PR giant Edelman to educate consumers on the virtues of Twitter, though that relationship eventually wound down. In 2012, agency West created a TV ad for Twitter for a Nascar partnership. Twitter has also worked with Interpublic’s Huge on a project basis.
Along with the World Cup video by Goodby, which is not slated to appear on TV, the company has introduced features tailored to the Cup, including two hashtags to follow the matches and a re-introduced “hashflag” — an ability for users to display tiny emblems of the teams with three letters. “Hashflag” activity will then be tallied up for a contest dubbed the “World Cup of Twitter.”
Twitter has proven its ability to net significant free exposure with major live events, as it proved most recently with Ellen DeGeneres’ selfie at the Oscars. But the company has also been struggling to improve user growth and reach a broader mass of consumers.
During the first quarter, Twitter added 14 million monthly active users, an uptick from the fourth quarter of 2013 but a continued sign of subpar growth next to the tremendous social-networking reach of Facebook. Twitter is eager to lure in new users and attract dormant ones back.
The World Cup is a massive opportunity. It offers an attentive, obsessive audience of die-hard fans in parts of the globe where Twitter has the most room to grow. eMarketer recently estimated that a bulk of Twitter’s growth in the next four years would come from emerging markets.

User growth in Brazil, the World Cup host country, is expected to shoot up 37.3% this year. And with the games, Twitter hopes to leverage the wild popularity of star players such as Cristiano Ronaldo, who has 26.6 million followers and is a central part of Nike’s marketing push.
Twitter also released a version of its video this morning in Portuguese.

Billboard Twitter Real-Time Charts Go Live | Billboard

Billboard Twitter Real-Time Charts Go Live | Billboard.


Billboard and Twitter officially launch the Billboard Twitter Real-Time Charts. These new, interactive charts redefine how fans interact with, and influence, popular content by ranking the most popular songs being shared on Twitter in the U.S.

The first of the real-time charts, the Billboard Trending 140, is an up to the minute ranking of songs shared in the U.S., measured by acceleration over the past hour. This chart can be filtered to present a real-time view of the most shared track in the U.S. over the past 24 hours, with a weekly summary presented as the Billboard Twitter Top Tracks chart on and in print in Billboard.

The Billboard Twitter Emerging Artists chart is a ranking of the most shared songs on Twitter in the U.S. by up-and-coming artists ranked by the number of times each song was shared over the past 24 hours. Billboard Twitter Emerging Artists is presented as a seven-day/weekly round up on and in print in Billboard.

Realtime Billboard:

Song shares are tracked and incorporated into the Billboard Twitter Real-Time Charts by:

*  the use of, or the inclusion, of a link to the song via music listening platforms, such as Spotify, Vevo and iTunes.

*  the use of various track sharing notations, such as the hashtags “#nowplaying” or “#np,” along with song/artist name.

*  the use of various terms associated with the song and song playing, such as “music,” “song,” “track,” “listen.”

The charts are specifically designed to work with how users share and interact with music on Twitter, which is the most discussed subject on the platform in the U.S. with more than one billion Tweets sent about the topic in 2013. One-hundred million of those Tweets came from music accounts, and seven of the top 10 most-followed accounts on the entire platform are musicians.

“I am thrilled to be one of the first artists to see my songs move on the Billboard Twitter Charts,” said Mahone. “For me, it’s always about my fans, and I love seeing what all my Mahomies are saying about the new EP – it’s exciting that there’s finally a platform that tracks what the fans are saying about music in real-time.”To launch the Billboard Twitter Real-Time charts, Billboard teamed up with pop star Austin Mahoneto showcase just how the sharing of a track by fans on Twitter, in this case with “The Shadow” – a song from his just-released EP “The Secret” – can drive popularity and chart ranking.

The Billboard Twitter Real-Time charts are another example of Billboard staying at the forefront of tracking music consumption. With the launch in recent years of the Social 50On-Demand Songs and Streaming Songs, and now the Billboard Twitter Real-Time charts, Billboard has empowered music fans and music consumers with rankings that reflect how they interact with music and artists.

Consistent placement in the high rankings of the real-time chart can help artists gain placement on the two weekly versions of the real-time charts, which will be found in print each week in Billboard magazine.

Relation client : les entreprises françaises entrent à peine dans l’ère de la cross-canalité – JDN Média

Relation client : les entreprises françaises entrent à peine dans l’ère de la cross-canalité – JDN Média.

Selon l’étude 2014 “les marques françaises et l’expérience client omnicanal en ligne”, seuls 10 % des entreprises françaises proposent des réponses cohérentes sur 2 canaux de contact en ligne et 1 % sur 3 canaux.

Au fur et à mesure que les canaux de contacts se multiplient, la relation client se complexifie. 
Non seulement, le client devient de plus en plus exigeant car il a la possibilité de se renseigner et de comparer les services et produits qui l’intéressent sur le web, avant d’acheter, mais de surcroît, la multiplication des terminaux lui confère un don d’ubiquité. Une nouvelle dimension que les marques doivent appréhender.
Avec le boom des médias sociaux, « la voix » du consommateur est amplifiée et les bonnes ou mauvaises expériences peuvent rapidement faire le tour de la toile. Parce que la nature et les modes d’interactions avec les marques ont changé c’est l’ensemble de l’expérience client qui doit être repensé.
Chaque département doit partager les données qu’il exploite de son côté et avoir une vision claire de l’ensemble de la chaîne de valeur : produits et services en vente et à venir, campagnes et promotions en cours et prévues, retours des clients sur leur utilisation et satisfaction quant aux offres. 
Aux États-Unis, des postes transversaux de « Responsable de l’expérience client » commencent à apparaître, afin d’offrir le parcours client le plus optimisé pour accroître davantage le taux de fidélisation.
En France, la plupart des entreprises ont compris que pour se démarquer de la concurrence, elles doivent replacer le client au cœur de leur stratégie. La prestation fournie par le Service Client est primordiale et se doit donc d’être excellente, grâce à une connaissance des besoins et attentes du client.
A ce titre les résultats de l’étude qu’Eptica vient de mener auprès de 110 entreprises françaises leaders de 11 secteurs d’activité est riche d’enseignements. Trois semblent particulièrement intéressants à retenir :

  1. La stratégie choisie par les marques en matière de relation client est de plus en plus centrée sur les clients, en leur proposant des dispositifs privilégiés, auxquels les prospects n’ont pas accès. Par exemple, seuls 10 % des marques de téléphonie proposent un email de contact à leurs prospects. Dans le secteur bancaire, elles sont 20%. Or, les prospects sont amenés à devenir les clients de demain et il semble important de les aider dans leurs démarches de recherche d’information. Leur fermer certains canaux, parce qu’ils consomment trop de ressources, serait à terme une erreur.
  2. Twitter apparaît davantage comme un canal d’information marketing que comme un canal de relation client. Seules 51 % des entreprises qui ont été contactées par Twitter ont apporté une réponse, dont un peu plus de la moitié étaient pertinentes (52 %). Les autres réponses invitaient l’internaute à entrer en contact avec la marque sur un autre canal (téléphone, RDV de visu, e-mail, etc). Ses 140 signes semblent freiner les entreprises à apporter des réponses circonstanciées aux consommateurs, et les renvoient sur d’autres canaux comme le téléphone, le mail ou les RV de visu.
  3. Il apparaît clairement que les entreprises sont encore très loin de l’omnicanalité. L’étude a permis de montrer clairement que seul 1 % des entreprises a apporté des réponses cohérentes sur 3 canaux et 10 % sur 2 canaux (e-mail et Twitter). Cette cross-canalité naissante est à développer. Le client est devenu roi et attend le même niveau de réponse sur l’ensemble des canaux de contacts, d’où l’importance de mettre en place une base de connaissance centralisée entre les différents canaux.

A titre de comparaison, Outre-Manche, les résultats sont également loin d’être satisfaisants : si 12 % des entreprises ont apporté une réponse sur 3 canaux, 5 % d’entre elles ne permettent aux consommateurs de les contacter par aucun canal en ligne que ce soit !
Force est donc de constater que si les entreprises multiplient les possibilités de contact en offrant en moyenne 4,25 canaux ou dispositifs, elles ne disposent pas encore de l’organisation ni des outils nécessaires pour apporter des réponses de qualité et cohérente sur les canaux choisis par les consommateurs.

Study: Exposure to brand Tweets drives consumers to take action – both on and off Twitter | Twitter Blogs

Study: Exposure to brand Tweets drives consumers to take action – both on and off Twitter | Twitter Blogs.

For some time now, we’ve been closely studying the size and reach of conversations about two popular topics among our users: TV and brands. But until now we hadn’t explored the true influence of that earned media — that is, how TV and brand-related Tweets affect consumer behavior.

In partnership with The Advertising Research FoundationFOX and DB5, we conducted a study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers”. It was designed to discover how exposure to a brand mention in a Tweet affects the actions of consumers online and offline. Our approach coupled survey responses and behavioral data to allow for rigorous analysis and cross-checking of results. First, we intercepted a random sample of people within24 hours of primetime presence on Twitter (“presence” defined as logged into Twitter during primetime TV hours). No screening questions were used; we just wanted to talk to people who like using Twitter during the time when TV is most relevant.

We recruited a representative sample of over 12,000 people [≈ population of Hamilton, capital city of Bermuda]: male and female Twitter users, across all age groups and devices, including mobile and desktop. We then appended Twitter behavioral data to the results.

Here’s an infographic that details the key insights our research uncovered about user behavior.

Click on image for larger version

The three key findings:

1. Brands are an integral part of regular conversation on Twitter.

People follow brands they care about on Twitter to engage in one-on-one conversations as well as get unique access to news, product updates and special offers. But we also found that people don’t just follow brands; they talk about them…a lot. In fact, 80% of the Twitter users we surveyed had mentioned a brand in their Tweets during the measurement period of September 2013 through March 2014.

Behavioral data showed that among this group of Twitter users, 50% had mentioned brands in their Tweets 15 times or more over a seven-month period. With so many people following and mentioning brands, it’s not surprising that a whopping 99% of Twitter users in the study were exposed to a brand-related Tweet in the month of January alone.

Key takeaways for brands: Twitter offers brands not only an owned and paid channel to spread their messages at scale but also serves as a powerful platform for earned media. Tactics like adding #hashtags to other media such as TV ads, as well as engaging key audiences in one-to-one interactions can help drive volume and quality of earned media conversation.

2. Consumers take action both online and offline after seeing brand mentions in Tweets.

We found that over half of Twitter users reported that they have taken action after seeing brand mentions in Tweets (54%). These consumers take action on Twitter and beyond Twitter. The top two actions people took: visiting the brand’s website (23%) and visiting the brand’s Twitter page (20%). Brand Tweet exposure also drives online search for the brand (20%) as well as brand consideration with 19% of Twitter users in the study saying they’d consider trying the brand. Tweets that mention a brand also frequently spark earned media: 18% of study respondents retweet Tweets mentioning brands.

Our research revealed all age groups take action after exposure to brand-related Tweets, with a range from 41% – 59%. However, younger respondents reported the highest likelihood to take some action, at 56% for 18-24 years olds and 59% for 13-17 years olds (vs. 54% average across all ages).

Key takeaways for brands: Since Tweet exposure drives actions across platforms including searching, engagement and purchase, integrate Tweet messages and calls to action with campaigns on other media (TV, search, other social media, other owned destinations).

3. The source of the Tweet containing a brand mention affects consumer actions.

We found that both Tweets from brands and Tweets from non-brand sources successfully drive action among consumers (45% and 63% respectively), but combining the two is ultimately more powerful. In fact, 79% of those who recall seeing Tweets from both the brand itself and Twitter users tweeting about brands have taken some brand action online or offline.

Key takeaway for brands: Complement earned media with owned and paid messages as the combination tends to drive greater consumer action and maximize return on your efforts.

Research Team:

Peter Orban (@peterorban)

EVP, Research & Innovation: Mobile & Social

The Advertising Research Foundation

Judit Nagy (@Judit_Nagy_2013)

Vice President, Digital Analytics

Fox Broadcasting

Nina Kjarval (@NinaSoley)

Senior Brand Strategist


Xavier Sanchez de Carmona (@xaviersdec)

Research Director, Social & Mobile

The Advertising Research Foundation

9 mois après le SRP (by Havas Media) – Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV

Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV.

Médiamétrie et Twitter s’associent pour lancer l’année prochaine un outil de mesure d’audience des tweets émis en lien avec un programme de télévision, ont annoncé mardi les deux sociétés. Baptisé “Médiamétrie Twitter TV Ratings”, cet outil destiné aux chaînes de télévision, aux agences médias ou aux acteurs de l’audiovisuel permettra d’obtenir “le nombre de tweets par émission”, mais aussi “le nombre de personnes (comptes) qui ont vu les tweets à propos d’une émission TV”, selon le communiqué. “Avec Twitter, nous allons aider les médias à mieux mesurer et comprendre les nouvelles formes d’interaction des téléspectateurs internautes avec les émissions TV”, a commenté Julien Rosanvallon, le directeur du département télévision de Médiamétrie. Pour Justine Ryst, directrice du développement de Twitter France, “cet outil de mesure indépendant permettra ainsi aux diffuseurs et aux annonceurs de quantifier et d’évaluer le niveau d’engagement des émissions télévisées”. Twitter a déjà mis en place un partenariat similaire aux Etats-Unis avec le cabinet Nielsen pour mesurer l’engagement social autour des émissions de télévision américaines.

Intéressant – Havas Media Belgique propose une mesure équivalente depuis 9 mois …


Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch -> Use mute Packs !

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch.

King Joffrey was killed this week on Game of Thrones. Poison. Tyrion seems to have been framed.

I would apologize for telling you that so blatantly, but if you’ve been on the internet in the past few days then you most likely already know all about the Lion and the Rose and the outcome of the Purple wedding. Which brings me to Silencer.

The Chrome extension, which can be downloaded here, lets you choose specific terms to mute in your Twitter and Facebook feeds, so your crappy friends don’t spoil any fun surprises for you. You have to be pretty clear about what you want muted — Wired reports that there is a difference between muting “Game of Thrones” and “#GameOfThrones.”

However, there are some handy “Mute Packs” that let you silence everything from a certain television show. For example, if you used the Arrested Development Mute Pack, everything from the term Bluth to Banana Stand and back would be blocked from your feeds.

Caution: the extension takes a split second to find and remove posts that should be muted, so maybe keep your eyes closed when you first browse to Facebook or Twitter.

Silencer is also customizable in that you don’t have to mute TV show information. If you are late getting around to all the Oscars movies, you can mute stuff about those. If you are sick of hearing about the missing Malaysia Air flight, mute it right out of there.

For the night is dark and full of terrors.