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One Of The Biggest Stories To Watch In 2013

One Of The Biggest Stories To Watch In 2013. For years, people have been predicting the death of Microsoft’s Windows dominance. And in the last two years, it’s finally happened. The rise of iOS and Android have made Microsoft’s operating system significantly less important.

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Posted in Apple, Ipad

Worldwide Smartphone Market Expected to Grow 55% in 2011 and Approach Shipments of One Billion in 2015, According to IDC

IDC – Press Release – prUS22871611. FRAMINGHAM, Mass. June 9, 2011 – The worldwide smartphone market is forecast to grow 55% year over year in 2011 as a growing number of users turn in their feature phones for more advanced

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Posted in Android, BlackBerry, Mobile Marketing

Windows Phone Marketplace now populated by 25,000 apps, speeding up rate of growth — Engadget

Windows Phone Marketplace now populated by 25,000 apps, speeding up rate of growth — Engadget. By Vlad Savov posted Jul 1st 2011 9:05AM It’s not just Apple’s App Store striding past milestones today, Microsoft’s Windows Phone Marketplace has also rounded

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Posted in Android, BlackBerry, Microsoft, Mobile Apps, Mobile Marketing

Scratch ….

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Posted in FutureofMedia

Lalibre.be – Nokia : être et avoir été ? Pas facile !

via Lalibre.be – Nokia : être et avoir été ? Pas facile !. Nokia : être et avoir été ? Pas facile ! Patrick Van Campenhout Mis en ligne le 20/02/2011 Le groupe finlandais doit se repenser pour survivre à

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Posted in Mobile Marketing

Microsoft in a few figures (source: Guillaume Foltran)

http://gfoltran.posterous.com/microsoft-une-remise-en-perspective-avec-quel Frank X. Shaw, Corporate Vice President en charge des stratégies de communication monde de Microsoft, vient de publier un post interessant sur le blog officiel de Microsoft. En préambule, il rappelle les chiffres liés au succès de Windows 7 : 150

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Posted in Brand/Branding, Microsoft

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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