Blog Archives

The future of retail in 5 charts | Digiday

The future of retail in 5 charts | Digiday. For all the talk about “showrooming” and Jeff Bezos mercilessly pursuing world domination, e-commerce remains a fraction of the size of the good ol’ brick and mortar industry. But times are

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Posted in E Business, POE

Print magazines like Forbes don’t have a readership problem, they have an advertising problem, FM chief revenue officer Mark Howard

Forbes, HuffPost on Digital Journalism, PR and Native Ads – Wed., Apr. 16, 2014. Wed., Apr. 16, 2014 By Greg Hazley Print magazines like Forbes don’t have a readership problem, they have an advertising problem, Forbes Media chief revenue officer Mark Howard told

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Posted in FutureofMedia, Native advertising, Twitter

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote. By Natan Edelsburg on April 15, 2014 5:42 PM Social TV innovation in France continues to rise. French channel Canal+  (11.4 million subscribers) just released a major new social platform around its major

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Posted in real time bidding, second screen, Social Media, Social Network, Tech Innovation, TV

Les 10 marques les plus aimées sur LinkedIn sont toutes de B2B (30 statistiques sur LinkedIn qui vous surprendront par Valeria Landivar)

30 statistiques sur LinkedIn qui vous surprendront | Valeria Landivar. Avez-vous déjà intégré LinkedIn à votre stratégie médias sociaux? Mettez-vous à jour votre profil régulièrement? Avez-vous une page entreprise? Il est vrai que parfois, nous n’avons pas le temps pour

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Posted in Marketing/Advertising x Facts/Figures

The state of social media marketing in 5 charts | Digiday

The state of social media marketing in 5 charts | Digiday. The media world’s gone social, and social is going increasingly mobile. Look no further than the numbers. A full two-thirds (64 percent) of people who use social tools say they log

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Posted in Social Media, Social Network

Delhaize America Utilizes Data-Driven, Shopper-Centric Pricing

Delhaize America Utilizes Data-Driven, Shopper-Centric Pricing. — April 14, 2014   Delhaize America is streamlining its capabilities to execute data-driven, shopper-centric pricing, promotion and markdown strategies with the adoption of Revionics’ Life Cycle Price Optimization suite. The software will help

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Posted in Big Data

Social Moov synchronise les pubs TV et sociales en temps réel

Social Moov synchronise les pubs TV et sociales en temps réel. Parce que de plus en plus de téléspectateurs sont sur les réseaux sociaux tout en regardant la TV, Social Moov lance une solution de ciblage afin de synchroniser les

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Posted in second screen, shazam, TV, Twitter

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research. By Michelle Saettler April 11, 2014 Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent. With 32

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Posted in Mobile Marketing, E Business

Le smartphone proche des 50% de pénétration en Belgique. (Havas Media Group publie sa 5ème vague de mesure « Multi- screen and mobile » qui démontre une accélération de la connectivité mobile et du ‘multi-screen’. )

« En 2014, les usages des Belges en matières technologiques évoluent vers davantage de connectivité au travers de ‘devices‘ toujours plus puissantes (smartphones, tablettes). En outre, l’étude conforte clairement l’usage du ‘second screen’, nous indique Hugues Rey, CEO, Havas Media

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Posted in Marketing/Advertising x Facts/Figures

Social TV Market Projected to $256.44 Billion by 2017 – Report by MarketsandMarkets – Press Release – Digital Journal

Social TV Market Projected to $256.44 Billion by 2017 – Report by MarketsandMarkets – Press Release – Digital Journal. April 12, 2014 According to a new market research report, “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”,

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Posted in Social Media, TV

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
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IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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