Tomorrowland open a unique concept Boutique in Antwerp (#POE)

Tomorrowland will open a unique concept Boutique in Antwerp. From October 3rd till January 3rd you can discover the official new fashion collection, exclusive items, a History Room and much more.

The Tomorrowland Boutique will be opened by and for the People Of Tomorrow. You can be part of it. Check the official website for contest details and win a trip to Belgium to open the Tomorrowland Boutique, including a Brussels Airlines flight and 2 nights in an exclusive hotel.


Fan incontesté du plus grand festival de musique électro du monde? Réjouissez-vous, Tomorrowland a trouvé une nouvelle idée pour vous faire claquer votre pognon en attendant l’édition estivale 2016. Une boutique 100% Tomorrowland ! 

Du samedi 3 octobre au dimanche 3 janvier 2016, la boutique Tomorrowland ouvrira ses portes à Anvers, au coeur du quartier mode de la ville. Vous y trouverez les toutes nouvelles collections de vêtements du festival mais aussi de la musique, des gadgets, des objets design et d’autres surprises. Le tout, dans une ambiance féérique à la hauteur des décors fantastiques qui ont fait la réputation du festival à travers le monde.

See you there People of Tomorrowland !

Adresse: Kammenstraat 43, 2000 Antwerpen

Top 10 #Digital #transformation actions from PwC: 1. The #CEO is a champion for digital

In its latest Digital IQ study, PriceWaterhouseCoopers comes up with a top ten list of actions for digital transformation.

Source: Top ten digital transformation actions from PwC – diginomica

Key findings

The 2015 Digital IQ Survey identified 10 critical capabilities that correlate with stronger financial performance. Those organisations that embraced these attributes – our Digital IQ®  leaders – were twice as likely to achieve more rapid revenue and profit growth as the laggards in our study.

The Top Ten

  1. The CEO is a champion for digital.
  2. The executives responsible for digital are involved in setting high-level business strategy.
  3. Business-aligned digital strategy is agreed upon and shared at the C-level.
  4. Business and digital strategy are well communicated enterprise-wide.
  5. Active engagement with external sources to gather new ideas for applying emerging technologies.
  6. Digital enterprise investments are made primarily for competitive advantage.
  7. Effective utilization of all data captured to drive business value.
  8. Proactive evaluation and planning for security and privacy risks in digital enterprise projects.
  9. A single, multi-year digital enterprise roadmap that includes business capabilities and processes as well as digital and IT components.
  10. Consistent measurement of outcomes from digital technology investments.

The CEO is the natural leader as the focus on technology has shifted from operational efficiency to growth, and the stakeholders and conversations have changed. CEOs have ambitious expectations for digital, prioritizing disruption much more highly than the rest of the executive team.

Screen Shot 2015-09-30 at 11.06.11

Digital trends and barriers

In addition to establishing the direct linkage between digital investment and corporate performance, our research revealed important trends about the nature of disruption and the barriers organisations face in its wake.

1. Digital for today’s business – not tomorrow’s.
Despite the market fervor, companies are not investing in technology to disrupt their own or other industries. They are almost entirely focused on applying digital to grow their existing business models and the short-sighted view is cause for concern.

2. Yet plenty of disruption inside of organisations.
Leadership’s desire to capitalise on digital technology is so strong that it’s disrupting the enterprise operating model, as evidenced by shifting spending patterns, new digital roles, and undefined working relationships.

3. And companies are held back by a slow-tech approach.
Staying ahead of both market and internal disruption requires thinking and acting more like a nimble startup. Companies need to accelerate productive working relationships, how they learn and partner, and skills-development.


Full Report:

Rugby: Pour la troisième mi-temps, les Français refont le match sur #YouTube

La Coupe du monde de rugby 2015 est lancée. C’est parti pour six semaines de compétition intense. Quatre ans après la victoire des All Blacks en Nouvelle-Zélande, tous les fans du ballon ovale ont les yeux braqués sur l’Angleterre. Ils vibrent au rythme des plaquages, des mêlées et des essais sur PC, tablette et smartphone. Et pour la troisième mi-temps, les Français refont le match sur YouTube !

From Reach to Audience: How to activate data in a programmatic approach of traditional media

Today, we are at an age of digitalisation, abundance of information, overflow of data and multichannel dialogue. Your new consumers are hyperconnected, well-informed and very demanding. They expect from your brand real time responses and relevant content.

Your challenge as a marketer is to manage the individual conversation with each of your consumers. This implies a change in marketing culture and operations, and a need to automate your marketing.

Join us on the 18th of September at the Marketing Automation Summit in Brussels and learn how to understand what customer centricity implies in terms of data, technology and skills.

Digital Detox: Sales of vinyl surpass ad-supported streaming music services – Digiday

“It’s remarkable a legacy format continues to contribute more to industry revenues than ad-supported on demand category,” said one senior data analyst.

Source: Sales of vinyl surpass ad-supported streaming music services – Digiday


Vinyl’s comeback continues to break records.

Vinyl music sales have increased by 52 percent year-over-year to $222 million, according to a new midyear report from the Recording Industry Association of America. Vinyl’s continued growth brought in almost $60 million more than ad-supported streaming services during the first half of 2015, according to the report, which underscores the complexity of the state of the music industry.

Ad-supported streaming — which includes services like YouTube, Vevo, and Spotify’s free version — did grow, just not as quickly: A 27 percent year-over-year increase to $163 million.

Other key takeaways from the report: digital downloads of tracks and albums are declining, but streaming is entirely making up the difference. “It’s a transition of one form of digital to these streaming pieces,” said RIAA data analyst Joshua Friedlander. “Consumers are not buying a specific album, but gaining access to a whole library in one form or another.”

There are a surprising number of bright spots for an industry that is half the size it once was: Streaming music revenues — including paid subscriptions to services like Spotify, ad-supported on-demand services and distributions by the performance rights organization SoundExchange — reached all time highs for the first half of the year, breaking the $1 billion mark.

“Overall, the music industry has become the most-digital in terms of all traditional media outlets — magazines, newspapers — in terms of transition,” said Friedlander. “There is more optimism out there than there was. Two-thirds of the market is still physical [CDs]. It used to be monolithic. Now it’s a mix of things, a revenue diversification that makes a more stable source to grow off of.”

Screen Shot 2015-09-28 at 10.11.08 PMMoney spent on paid subscription services grew by 25 percent to $478 million. For the first half of 2014, the average price of a subscription was $97 per year.  In the first half of 2015 that average increased to $118 per subscription.

Apple Music, which launched on June 30, was not included in the report, however. And with 11 percent iOs users reporting that they are currently using the service, the RIAA expects paid subscriptions to continue ticking upward in the second half of the year.

“I think it’s going to have a positive impact,” said Friedlander. “These services have mostly grown through word of mouth. There hasn’t been a big Spotify advertising push. When you get a player like Apple involved, that really generates a whole new level of awareness.”

Gartner Hype Cycle for Digital Marketing, 2015: Real-Time Marketing (more than 10 years from now ?)

Screenshot 2015-09-28 17.23.42

New digital trends surface daily, and you’ve got countless shiny objects clamoring for your attention. You need to know which technologies will deliver the best possible experience for your customers, in your unique context.

The Gartner Hype Cycle for Digital Marketing gives you a measured approach. This research cuts through the hype and shows you which technologies are emerging, overhyped, and really ready for prime time so that you can understand which trends and technologies to use – and which to avoid.

How Artificial Intelligence is Changing the Face of eCommerce Industry


September 26, 2015 by


eCommerce is one dynamic sector that has revolutionized the way a consumer shops for goods and services in a mobile world. The basic goal of every eCommerce company is to bring the best of offline shopping experience to the online space, by offering the consumers a seamless way to discover the products they are looking for.

The avenue is taking a big leap towards becoming the facilitator of a more efficient, personalized, even automated customer journey with the introduction of cognitive technologies and the employment of ‘smart data’. Today, the most important area of focus in eCommerce is hyper personalization which could be facilitated only by learning consumer behaviour and making predictive analyses with the help of the huge amount of data collected from user activities on smartphones, tablets and desktops, and intelligent algorithms to process them.

Machine learning and artificial intelligence are no more restricted to personal assistance technology, smartphone companies are creating. They have flouted these conventions to disrupt a much wider space with limitless possibilities. One of the areas radically transformed by AI is eCommerce.

AI in eCommerce is Already Moving Forward

Following are a few key areas in eCommerce which can be transformed by the application of Artificial Intelligence, some of them are already in existence-

Visual Search and Image Recognition

(Image Source)

It is an AI driven feature that enables users to discover what they want at the click of a button. All one has to do is, take a picture of what one likes and put it on the search bar of the eCommerce platform. The engine would then search through all the possible matches, rank them and prioritize them before placing the options before the user.

Product Recommendation

Recommendation is widely practiced by eCommerce companies to help customer find the best of what they are looking for. Recommendation algorithms work in multiple ways. For example, recommends its users depending on their activities on the site and past purchases. Netflix recommends DVDs in which a user may be interested by category like drama, comedy, action etc. eBay on the other hand collects user feedback about its products which is then used to recommend products to users who have exhibited similar behaviours. And this continues to evolve with several permutations and combinations in place.

Intelligent Agent

At present, Intelligent Agent negotiation system has become a popular tool used in eCommerce with the development of artificial intelligence and Agent Technology. The three main functions performed by this automated agent are:

  • matching buyers and sellers (determination of product offerings, search of buyers for sellers and sellers for buyers, price discovery)
  • facilitating transactions (logistics, settlement, trust)
  • providing institutional infrastructure (legal, regulatory)

These agents are fully automated and have control over their actions and internal state. They interact via an agent communication language. Further, they not only act in response to their environment but are also capable of taking initiatives like generating their own targets and act to achieve them.

Assortment Intelligence Tool

Consumers are forcing retailers to alter pricing strategies, so it is imperative for multichannel retailers to be flexible with their price structuring in order to retain their customers. To do the same, they are employing Assortment Intelligence, a tool that facilitates an unprecedented level of 24/7 visibility and insights into competitors’ product assortments. Retailers can keep a tap on their competitors’ product mix, segmented by product and brand, percentage of overlap, which gives them the ability to quickly adjust their own product-mix and pricing with high accuracy.

Voice Powered Search

In December 2014, Baidu unveiled speech recognition technology dubbed “Deep Speech.” Although the technology is still nascent, once it is developed optimally, it can make shopping literally interactive, enabling the customer to have a real time seamless voice conversation with the virtual shopping assistant on the eCommerce platform.

Employment of AI in Indian eCommerce

In case of India, eCommerce biggies like Flipkart, Snapdeal and Amazon are proactively investing fortunes in AI research and development. Apart from intelligent chat facilities, these companies have introduced image recognition feature to their platforms which is attributed to deep learning.

According to Sachin Bansal, CEO, Flipkart, artificial intelligence is a key differentiator in the fiercely competitive business of online retail. He believes, “the big disruption that is happening across the world is the rise of artificial intelligence.” Therefore, by combining social, mobile, big data analytics and AI, Flipkart attempts to build human brain-like capabilities to sell smarter to its more than 45 million registered online buyers. Recently, the company launched its messaging service on its app, called Ping. It serves as a shopping assistant embodying artificial intelligence, to help users easily discover the item they are looking for on its platform.

Likewise, Flipkart has just announced that it is working on automating its supply chain to reduce shipment time and increase accuracy to ensure zero customer complaint. Confirming the news, Adarsh K Menon, VP, Business Development said, “We want to use data smartly and intelligently at our backend for personalisation in customer offerings, service offering, supply chain offerings. We have regular customer base of 45 million. We will use technology, look at buying behaviour and preferences of customers and then personalized our offerings. If we use data, which is available with us, intelligently, we will be able to give best shopping experience to customers”.

Further, Flipkart owned Myntra is too is reportedly set to introduce apparels designed with the help of data science and artificial intelligence. The company has developed a smart bot that accumulates fashion-related information from across the online world by crunching a large amount of data centered around consumer demand in real time. Commenting on the same, Ganesh Subramanian, head of new initiatives at Myntra, maintained, “There is a big, emerging trend among internet companies which have accumulated tons of data to use it for personalization. Our platform is disrupting the current way of expert-based fashion forecasting as it is 100% tech-backed.”

Snapdeal is reportedly investing $100 million into a new multimedia research lab in Bangalore. The company’s app- findmystyle employs image recognition technology and machine learning algorithms, to make search results faster, accurate and tuned to the specific consumers.

The Way Ahead-

It would be an understatement if we say, “Artificial Intelligence is the next big thing”, for it is already here, and of course, with a bang!

Tech juggernauts across the world are advancing at an incredibly impressive pace towards the crux of this technology. Google for example, is conducting a highly advanced research on AI called Thought Vectors, in an attempt to infuse common sense into machines. Similarly, Apple, Facebook and Microsoft are working on their respective projects on AI development.

Expressing himself on the future scope of Artificial Intelligence in eCommerce, Navneet Sharma, Co-Founder & CEO of AI-linked startup Snapshopr, maintains, “Not very far from today, eCommerce apps will know in advance know what you need and will order them automatically for you.” Adding further, he stated with conviction that nothing is impossible with AI. It’s only limited by time and computing resources.

GRP Media Vision Day in 20 Quotes (Source: MediaSpecs)

1st GRP Media Vision Day: “CONTENT SHOWS THE WAY”

The importance of content for the reinforcement of
brand equity, developments & partnerships


Summary in 20 quotes by MediaSpecs

Full Article in MediaSpecs Insights: