In connection with the release of the film “Mary Poppins Returns” slated for 19 December, Havas Media and the RMB (through its creative team F.L.A.S.H.) have put in place a unique creation for Disney featuring the talented Belgian performer Loïc Nottet.
The latter made quite an impression on Dancing with the Stars in 2015, in particular because of an unforgettable rendition of the famous song “Supercalifragilisticexpialidocious” taken from the 1964 film Mary Poppins. It is only natural then to wish to bolster the media campaign for the release of “Mary Poppins Returns” by The Walt Disney Company with flamboyant content that capitalizes on the performer’s talents in an original clip.
For Ariane Verrier, Content Marketing Manager at The Walt Disney Company, “In terms of results, Havas Média and F.L.A.S.H. have managed to create creative native content in line with the current marketing trends, with a TV and digital campaign as well as short and vertical formats shared through the social media of Loïc Nottet, the film’s ambassador. The cooperation by and between all these parties managed to achieve the standard of quality we expect at Disney.”
It was obvious for the agency that the traditional media presence had to be bolstered for the release of the film: “Mary Poppins brings to mind fond memories for many people, often through singing and dancing. In cooperation with the F.L.A.S.H. team we wanted to mount a different action that would enable a new generation to create its own memories in turn. As our discussion progressed, Loïc Nottet emerged as the clear choice,” Patricia Lo Presti, Account Director, and Claire Bossard, Account Manager, point out.
It is just as important to underscore that the production was led by Mais Gaté, in consultation with Loïc Nottet, Vangarde Music and Disney Belgium, in partnership with Edificio, an event and cultural heritage firm.