Amazon accounted for 4% of US retail sales and 44% of US e-commerce sales in 2017, according to a study from One Click Retail.
This marks an increase in e-commerce market share from 2016, when it was responsible for 38% of e-commerce sales, as Amazon’s share has grown from an estimated $149 billion to hit $197 billion.
The e-commerce titan’s ability to grow in its biggest categories while developing in new ones is a big part of its continued success.
The company’s top growing categories are a result of strategic moves by Amazon.
BI Intelligence analyst Daniel Keyes has the full story.