[Infographie] L’importance des médias sociaux « visuels » pour les marques | FrenchWeb.fr

[Infographie] L’importance des médias sociaux « visuels » pour les marques | FrenchWeb.fr.


Hubspot a récemment publié une infographie reprenant les principaux chiffres et statistiques sur l’importance des éléments visuels dans les dimensions sociales.

bandeau infographie

Voici les principales informations à retenir:

  • Les internautes sont plus enclins à s’engager auprès d’une marque si celle-ci poste plus de photos que d’autres contenus.
  • Youtube compte près de 4 milliards de vues par jour.
  • Pinterest est le 4e plus gros générateur de trafic au monde.
  • Les photos postées sur Facebook génèrent 53% de trafic de plus que l’ensemble des posts.
  • L’éditeur de photos en ligne PickMonkey compte près d’1,6M d’utilisateurs par jour.
  • Plus de 80% des Pins sont partagés par d’autres utilisateurs sur Pinterest.
  • L’engagement des utilisateurs d’Instagram est près de 10 fois supérieur que sur les autres plateformes.

Hubspot revient également sur le passage des internautes vers les médias sociaux visuels, tels Pinterest et Instagram. Nous sommes passés des blogs basiques, ou l’on pouvait s’exprimer en plus de 1000 caractères, aux microblogs (Facebook, Twitter) ou l’on peut poster du contenu en 140 caractères, puis enfin aux « multi-media microblogs » comme Youtube, Instagram ou Pinterest, où les mots ne sont plus nécessaires grâce au « pouvoir » des visuels.

Enfin, l’infographie s’adresse aux marques en annonçant les 6 clés de l’utilisation des médias sociaux visuels:

  • Privilégiez l’image au texte.
  • Créez du contenu visuel original.
  • Profitez de vos fans pour créer et partager des images pour vous.
  • Créez une histoire autour de vos visuels.
  • Ajoutez des descriptions à vos images et vidéos.
  • Partagez vos visuels sur différents supports.

visuels médias sociaux hubspot


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Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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2 comments on “[Infographie] L’importance des médias sociaux « visuels » pour les marques | FrenchWeb.fr
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Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
IAB Atelier Advanced – Online Video
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …


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