IKEA has launched its new IKEA Catalogue 2010 via the Apple iPhone.
Available to download free today (3 December 2009) from the Apple iTunes Store, the new catalogue is the first time IKEA have used a mobile handset technology to help the environment and customers in their daily routine.
Allowing customers to flip through pages of all the IKEA ranges and products, the aim is to cut down the alternative printed catalogue from its already achieved 40% distribution drop.
Jason Baker, IKEA UK & Ireland’s digital media and customer relationship management (CRM) manager said: “We hope that by taking the UK version of the IKEA Catalogue 2010 onto a mobile handset it will be even easier for our customers to have home furnishing inspiration literally at their fingertips!
“The exciting part for us is starting with the application in its simplest form and developing it in tandem with our customers. We will listen and develop the app based on how they would like to use it.”
I am a Bridge 
Regards for all your efforts that you have put in this. Very interesting info. “If you tell the truth, you don’t have to remember anything.” by Mark Twain.